India
Education marketing agency for Indian institutes
Troika Tech runs the part of education marketing that happens on the phone. We answer and follow up every admission enquiry, qualify it in the language the family replies in, book the counselling visit, and hand your counsellor an enquiry worth their time.
We are not a media or creative agency. We do not run ad spend, SEO or brochures — we run the calls. The next section says exactly where the line is.
Figures for Troika Tech’s managed AI calling across all sectors. We do not publish institute-specific enquiry or admission numbers, because we do not have a set we would stand behind.
Scope
What we do, and what we don’t
Worth reading before you call us, so neither of us wastes a meeting. Most agencies ranking for this search sell the whole stack. We sell one layer of it, and we would rather be the best option for that layer.
What Troika Tech runs
- Call every admission enquiry while the parent or student is still deciding, including after hours.
- Ask the questions a counsellor would ask, in the language the family replies in.
- Answer approved questions on fees, eligibility, documents, hostel, timings and dates.
- Book counselling appointments and campus visits, then call again to reduce no-shows.
- Work unanswered enquiries on a defined follow-up sequence instead of one attempt.
- Re-call last season’s enquiry list before the new cycle opens.
- Transfer a serious family to your counsellor live, on the same call.
- Hand the counsellor a qualified enquiry with context, not just a phone number.
What you will need an agency for
- Google, Meta and YouTube ad spend.
- SEO, content and website builds.
- Brand films, campus shoots and creative production.
- Brochures, hoardings and print.
- Education fairs, stalls and event management.
- Influencer and PR campaigns.
Client roster
Institutes and EdTech brands that have run calls with us
Names only. We attach a result to an institute only when that institute has put it in writing themselves — two have, and their words are below. See every brand across all sectors.
“It has been a good experience to leverage Troika for reaching out to our prospective customers. It is really easy to deploy and the support has been really good.”
“The services have been effective and useful for our requirements to generate hot leads from bulk data.”
Institution types
Six kinds of institute, six different calls
“Education” is not one market. What changes between these is the qualification set, the deadline and who actually answers the phone — not the technology.
K-12 schools
Parents, not students. The decision is made at home, often by two people, and the call has to survive a working day. Travel distance and sibling policy decide more admissions than fees do.
Preschools and pre-primary
A walk-in radius of a few kilometres, a very short decision window, and a parent who will visit three centres in one weekend. Speed to first call is the whole game.
Junior colleges and Class XI
A fixed allotment calendar with days, not weeks, to respond. A family may be holding two seats and will release one. Calls have to land inside the round, not after it.
Degree colleges and universities
Programme-level interest, not institution-level. A BCom enquiry and a BCA enquiry are different conversations, and routing them to one counsellor queue loses both.
Coaching and test prep
Batch starts set the deadline. An enquiry that is not called before the batch fills is worth nothing, and the same list is worth calling again when the next batch opens.
EdTech and online programmes
High volume, low intent, and a lead cost that only works if unqualified enquiries are filtered before a human sees them.
Compliance
Calling families inside the rules
The unglamorous part, and the one that decides whether you are live before the season or during it.
DLT registration
Your sender identity and call templates are registered before any commercial calling begins. This is the most common reason an admission campaign starts late - begin it before the season, not during it.
DND and consent
Lists are scrubbed against DND, and an opt-out is honoured on the call rather than ignored until someone complains.
Permitted calling hours
Calling runs inside TRAI’s permitted hours, and we would rather cap it further to the hours your counselling desk is actually staffed.
Student data under the DPDP Act
Enquiry data, recordings and transcripts are personal data. Minors’ data carries additional duties. See our guide to DPDP and voice agents.
Questions
What institutes ask us
What does an education marketing agency actually do?
Most of them create demand: Google and Meta campaigns, SEO, landing pages, creative, brochures and fairs, reported back as cost per enquiry. The better ones also measure what happens after the enquiry - whether it was called, qualified, brought to campus and admitted.
Troika Tech works on that second half only. We run the calling layer between the enquiry and your counsellor. If nobody in your catchment knows your institute exists, a full-service agency is the better first call, and we will say so rather than take the brief.
Do you run Google Ads, Meta Ads and SEO for institutes?
No. We do not run ad spend, SEO, websites, creative, print or education fairs. We run the phone calls: answering enquiries, qualifying them, booking counselling visits, following up and re-calling old lists.
Plenty of Indian agencies do the media and creative work well. We would rather be the best option for one layer than an average option for all of them.
Which institutes have used this?
Universities, schools, management institutes, coaching academies and EdTech brands - including NMIMS, Symbiosis, Manipal University, Parul University, Podar Education Network, Orchids The International School, D Y Patil PGDM Institute, Indira University, BYJU’S, Unacademy, Vedantu and FIITJEE. The full list is on our clients page.
Two of them have written about the work, and their words are on this page. We do not attach a result to an institute that has not stated it itself.
Is this only for Mumbai institutes?
No. Troika Tech has delivered over 1.5 crore calls across 47 cities, in 9+ Indian languages. Campaigns run nationally.
If you are specifically looking for Mumbai and MMR, the Mumbai page covers the local admission calendar month by month.
How many languages can one campaign use?
9+ Indian languages, and the agent can switch mid-conversation the way a family actually speaks - a parent starts in English, calls a grandparent over, and the next two minutes are in Marathi or Telugu. One campaign, not one per language.
What does it cost?
Calling is billed per second in the ₹10–12 per minute market range. Per-second billing matters more than the headline rate: a 40-second enquiry call costs 40 seconds, not a rounded-up minute.
That is a calling cost, not a marketing budget. Advertising, creative and websites are separate and we do not provide them. The number that matters to a principal or director is cost per admission, not cost per lead.
Is automated calling to parents and students legal in India?
Yes, inside the rules. Commercial calling runs under TRAI’s framework: DLT registration of sender and templates, DND scrubbing and permitted calling hours. Student and parent data is personal data under the DPDP Act, and minors’ data carries extra duties.
We run campaigns inside those rules and will not launch one that ignores them. DLT registration is also the single most common reason a campaign starts late, so begin it before the season opens.
How quickly can a campaign go live?
Typically a fortnight from the point we have your approved script, your programme information and a list. DLT registration, if you do not already have it, usually decides the date rather than anything technical on our side.
What happens when a parent asks something the agent does not know?
It says so and routes the call to a human rather than guessing. The agent speaks only from information your team has approved - fees, eligibility, documents, dates, hostel, timings - and anything outside that is escalated.
One thing to plan before launch: if calling hours are wider than your counselling desk hours, transfers will land on a phone nobody answers. Cap calling to the hours your team is actually there.
Who runs the campaign day to day?
We do. Troika Tech sets up and trains the agent, trains it only on scripts you have approved, manages the calling infrastructure and numbers, monitors campaigns while they run and fixes what needs fixing. You approve the quotation and the setup before anything goes live, and nothing is charged before that.
Next step
Send us last season’s enquiry list
Not a brief, not a budget. The actual list. We will tell you how many were never called, how many were called once, and what a calling layer would change — before you commit to anything. Nothing is charged until you have approved the quotation.
More on admissions calling: AI calling for admissions · AI calling for education in India · student follow-up software · university admissions · education marketing in Mumbai