India
Admissions marketing agency for schools, colleges and coaching institutes
Troika Tech works the gap between an admission enquiry and an enrolled seat. We call every enquiry while the family is still deciding, qualify it in their own language, book the counselling visit, and keep calling the ones that did not answer the first time.
We run the call layer, not the ad spend. If the enquiries are not arriving at all, a media agency is your first call — not us.
Figures for Troika Tech’s managed AI calling across all sectors. We publish no admission or enrolment averages, because an average across institutes tells you nothing about yours.
Measurement
Measure the chain, not the cost per lead
A campaign can deliver thousands of enquiries and produce no admissions if they are never called, badly qualified or routed to the wrong programme. Cost per lead stops at the second link.
- Campaign
- →
- Enquiry
- →
- Enquiry called
- →
- Qualified enquiry
- →
- Counselling or campus visit
- →
- Admission
The third link is the one most institutes have no record of at all. It is also the only one a calling layer can fix.
Where it goes
Five places an admission leaks after the enquiry
Count these against your own last season. The gap is rarely one number — it is five, stacked.
The enquiry is never recorded
A missed call, a WhatsApp message and a walk-in register are three different lists, and none of them reaches the counsellor queue.
Nobody calls back the same day
The family enquired at three institutes, not one. Whoever rings first sets the comparison, and after about 48 hours the enquiry is cold whatever the brochure says.
One attempt is treated as an answer
A parent at work or on a train does not pick up. Marking that as not interested writes off a family that was still deciding.
Nothing is booked
Interest never becomes a date in the diary, so there is nothing to confirm, remind or follow up.
Last season’s list is deleted
Families who did not join last year are often the warmest list of the next cycle, and almost nobody calls them again.
Qualification
What the first call has to establish
Five things, asked in a short sequence, so the counsellor knows before they dial whether this is an hour worth spending.
Programme and year
Which course, which intake - a BCom and a BCA enquiry are not the same queue.
Who is deciding
Parent, student, or both. The call has to reach whoever actually signs.
Distance and travel
For schools and preschools this decides more admissions than fees do.
Timeline
Joining this intake, or comparing for the next one.
Visit intent
Whether they will come to campus, and on which date.
Timing
Admission cycles do not wait
Every one of these has a deadline that closes whether or not the enquiry was called. That is what makes response time the lever.
Schools, CBSE and ICSE
Registration opens from around November for the following April session, and the decisive calls happen months before the session starts.
State boards and Class XI
Allotment rounds move in days, not weeks. An enquiry answered after the round closed is an enquiry wasted.
Degree and university intakes
Merit lists, counselling rounds and document deadlines stack on top of each other, and a family may be holding two seats.
Coaching and test prep
The batch start is the deadline. The same list is worth calling again when the next batch opens.
Scope
What we do, and what we don’t
What Troika Tech runs
- Call every admission enquiry while the parent or student is still deciding, including after hours.
- Ask the questions a counsellor would ask, in the language the family replies in.
- Answer approved questions on fees, eligibility, documents, hostel, timings and dates.
- Book counselling appointments and campus visits, then call again to reduce no-shows.
- Work unanswered enquiries on a defined follow-up sequence instead of one attempt.
- Re-call last season’s enquiry list before the new cycle opens.
- Transfer a serious family to your counsellor live, on the same call.
- Hand the counsellor a qualified enquiry with context, not just a phone number.
What you will need an agency for
- Google, Meta and YouTube ad spend.
- SEO, content and website builds.
- Brand films, campus shoots and creative production.
- Brochures, hoardings and print.
- Education fairs, stalls and event management.
- Influencer and PR campaigns.
Client roster
Institutes that have run admission calls with us
Names only. A result is attached to an institute only where that institute wrote it themselves. See all nine client statements.
“It has been a good experience to leverage Troika for reaching out to our prospective customers. It is really easy to deploy and the support has been really good.”
“The services have been effective and useful for our requirements to generate hot leads from bulk data.”
Compliance
Calling families inside the rules
DLT registration
Your sender identity and call templates are registered before any commercial calling begins. This is the most common reason an admission campaign starts late - begin it before the season, not during it.
DND and consent
Lists are scrubbed against DND, and an opt-out is honoured on the call rather than ignored until someone complains.
Permitted calling hours
Calling runs inside TRAI’s permitted hours, and we would rather cap it further to the hours your counselling desk is actually staffed.
Student data under the DPDP Act
Enquiry data, recordings and transcripts are personal data. Minors’ data carries additional duties. See our guide to DPDP and voice agents.
Questions
What principals and directors ask us
What does an admissions marketing agency do?
It works the funnel between a campaign and an enrolled student: generating enquiries, qualifying them, getting families to campus, and following up until the seat is taken or released.
Troika Tech runs the calling part of that funnel - the step between the enquiry arriving and your counsellor speaking to someone worth speaking to. We do not run the ad spend or the creative that generates the enquiry in the first place.
How is this different from buying admission leads?
A lead vendor sells you contacts. We call the contacts you already have - from your own campaigns, your walk-in register, your missed calls, your fairs and last season’s list - and tell you which of them are real.
Most institutes we speak to do not need more enquiries. They need the ones they already paid for to be called properly.
Can you guarantee a number of admissions?
No, and be careful of anyone who does. Admissions depend on your fees, location, infrastructure, counselling and reputation, none of which a calling layer controls.
What a calling layer does control is how fast an enquiry is contacted, how many attempts it gets, in which language, and whether a visit is booked and confirmed. Those are the numbers we will report.
What should we measure instead of cost per lead?
The chain: campaign, enquiry, enquiry called, qualified enquiry, counselling or campus visit, admission. Cost per lead stops at link two.
Most institutes have no record at all of link three - how many enquiries were actually called, and how many times. That is usually where the loss is.
Which institutes has this been used by?
Universities, schools, management institutes, coaching academies and EdTech brands, including NMIMS, Symbiosis, Manipal University, Podar Education Network, Orchids The International School, D Y Patil PGDM Institute, Indira University, BYJU’S, Unacademy and Vedantu. The roster is on our clients page.
Can you call last year’s enquiries again?
Yes, and it is usually the single most valuable list an institute owns. Families who enquired and did not join are warmer than cold data, and the conversation is different: it starts from something they already considered.
The list still has to be scrubbed against DND and called inside permitted hours, the same as any other campaign.
Which languages?
9+ Indian languages, with switching inside a single conversation. A parent begins in English, calls a grandparent over, and the next two minutes are in Marathi, Telugu or Punjabi. One campaign covers it.
What does it cost per admission?
Calling is billed per second in the ₹10–12 per minute range. Work the cost per admission from your own list: calls attempted, connected minutes, your qualified rate, your visit-to-admission rate.
We will do that arithmetic with you on your real numbers before you commit. We will not publish an average, because an average across institutes is meaningless to any one of them.
Is calling parents and students about admissions legal?
Yes, within TRAI’s framework - DLT registration of sender and templates, DND scrubbing, permitted calling hours - and with student and parent data handled under the DPDP Act, which places additional duties where minors are involved.
DLT registration is the usual reason a campaign misses the start of a season. Begin it before the cycle opens, not during it.
How long before we are live?
About a fortnight once we have your approved script, programme information and a list. You approve the quotation and the setup before anything runs, and nothing is charged before that.
Next step
Send us last season’s enquiry list
We will tell you how many were never called, how many got one attempt, and how many were never offered a date — before you commit to anything.
More on admissions calling: AI calling for admissions · university admissions · student follow-up software · education calling in India · admission marketing in Mumbai