Get your Navratri calling operation ready before the first busy night.
Navratri 2026 runs from Sunday, October 11 through Monday, October 19, with Dussehra on Tuesday, October 20. The weeks around these dates are when enquiries can rise while your event team has less time to chase every phone number.
This guide is for a garba organiser in Ahmedabad, a residential builder's festive event desk in Mumbai, or an Indian grocery in New Jersey running a Navratri promotion. The exact celebration dates and customs can vary by region and community, but the operating problem is familiar: people ask about passes, timings, parking, venue rules, offers and availability, often when your staff are busy.
Start with the list, not the technology. On October 7, put every Navratri enquiry into one place. On October 9, prepare the five answers your caller needs. On October 10, test the script on a small batch before increasing the volume.
Get your calling list ready before Navratri.
Put every Navratri enquiry into one list.
Export leads from WhatsApp, website forms, Instagram enquiries, walk-ins and old event registrations into one sheet. Include name, phone number, enquiry date, interest, preferred date and current status.
Separate people who asked from people who bought.
Create simple groups: new enquiry, price asked, payment started, paid, not interested and needs follow-up.
Call the hottest leads first. AI calling can do this.
Start with people who asked about passes or availability in the last seven days. An AI calling agent can contact them, answer approved questions and identify who wants a human callback.
Write down the five questions your team hears every day.
For a Navratri event, these may be: “How much is the pass?”, “What time does it start?”, “Is parking available?”, “Can children attend?” and “How do I register?”
Fill empty slots instead of calling everyone.
Give every call one clear job.
A useful outbound call is not a brochure read aloud. It moves one customer from one known stage to the next: enquiry to decision, payment started to completed, or registration to confirmation.
Give each event date a simple status.
Mark October 11–19 as open, filling fast or closed based on your actual registrations. Never claim that a date is almost full unless your records support it.
Follow up with people who stopped at payment. AI calling can do this.
Call people who selected a pass but did not complete payment. Confirm whether they still want the pass and direct them to your correct payment process.
Call previous attendees with a specific reason to return. AI calling can do this.
Do not say, “We have an exciting Navratri event.” Say what changed: a new venue, a particular artist, a family package, a new date or a confirmed activity.
Use different scripts for families, couples and groups. AI calling can do this.
A family may care about timing and children. A group may care about multiple passes. A corporate group may care about billing. One generic script wastes the first few seconds.
Use calls to reduce event-day confusion.
Confirm
Call registered attendees 24–48 hours before attendance.
Inform
Give date, venue, reporting time, entry and parking instructions.
Recover
Return missed calls when your team could not answer.
Handoff
Send exceptions, complaints and special requests to a person.
Confirm important details 24–48 hours before attendance. AI calling can do this.
Call with the date, venue, reporting time, entry requirement, parking instruction and any ID or pass rule you have actually published.
Call registered attendees when a material detail changes. AI calling can do this.
If the entry gate, timing or venue instruction changes, contact the people affected. Keep the message factual and short.
Create a missed-call recovery list. AI calling can do this.
If someone calls while your staff are busy, capture the number and call back quickly. Start with: “Were you calling about the Navratri event?”
Give your AI agent a strict handoff rule. AI calling can do this.
Transfer or create a human callback when someone asks for an exception, refund decision, complaint resolution, sponsorship discussion or anything outside the approved information.
Turn Navratri interest into repeat business.
Your Navratri list should not become useless on October 20. Decide before the event which contacts have a legitimate reason for a later follow-up.
- VIP attendees
- Group organisers
- Corporate contacts
- Sponsors
- Repeat customers
- People who asked about future events
Ask every attendee one useful post-event question. AI calling can do this.
Within a day or two, ask whether they enjoyed the event and whether they would like information about your next event. Keep feedback separate from promotional consent.
Call people who registered but did not attend. AI calling can do this.
Ask what happened instead of immediately selling something. Their answer may reveal a timing, transport, price or communication problem you can fix.
Create a post-Navratri follow-up list before the event starts.
Decide now which people deserve a call after the final event: VIP attendees, group organisers, corporate contacts, sponsors, repeat customers and future-event prospects.
Measure calls like an event manager.
Calls attempted
Count the calls your process actually starts. This gives you the size of the work being handled.
Conversations completed
Separate attempts from real conversations. A long list does not matter if most calls never connect.
Interested leads
Track people who asked for the next step. Compare this with confirmed outcomes rather than judging the campaign by call volume alone.
Track four numbers every evening. AI calling can do this.
Record calls attempted, conversations completed, interested leads and confirmed outcomes. These numbers tell you whether your list and script are working.
Record the reason for every “no”. AI calling can do this.
Use categories such as price, date, location, already booked elsewhere, not interested and call later.
Change one part of the script at a time.
If too few people agree to a callback, change the closing question rather than rewriting everything. Compare a defined batch of calls before deciding what improved.
Keep the calling operation safe and polite.
| Do | Avoid |
|---|---|
| Call people you have a proper basis to contact. | Calling an unrelated purchased list without checking requirements. |
| Use the customer's actual event date. | Using vague urgency such as “last chance” without evidence. |
| Give people a clear way to decline further promotional calls. | Continuing after someone has clearly declined. |
| Hand exceptions to a human. | Letting an AI agent improvise refunds or special exceptions. |
Call only people you have a proper basis to contact. AI calling can do this.
Use your existing customer or enquiry records and follow applicable consent, privacy and telemarketing requirements. Give people a clear way to decline further promotional calls.
Keep the first call under 30 seconds unless the customer wants more. AI calling can do this.
The purpose of an outbound call is not to read your entire event brochure. Confirm interest, answer the immediate question and either complete the next step or end politely.
The Navratri calling planner: October 7–20, 2026.
Screenshot this section. Each row gives you one concrete job for the day, from list cleanup to post-event follow-up.
| Date | Your action | What to prepare or measure |
|---|---|---|
| Oct 7 | Export every Navratri lead into one sheet. | Name, phone, source, event date, interest and status. |
| Oct 8 | Clean duplicate and invalid records. | Remove duplicates and mark numbers that should not be called. |
| Oct 9 | Write your five approved answers. | Price, timing, venue, parking and registration process. |
| Oct 10 | Test your calling script on 10–20 records. | Note common objections and questions before scaling up. |
| Oct 11 | Start calling the hottest enquiries. | Prioritise recent enquiries and incomplete registrations. |
| Oct 12–13 | Follow up with people who asked for time to decide. | Record interested, not interested or call later. |
| Oct 14–15 | Push specific available dates or packages. | Use only genuine availability and published offers. |
| Oct 16–17 | Confirm upcoming attendees. | Date, timing, venue, entry instructions and parking. |
| Oct 18–19 | Handle last-minute enquiries and confirmations. | Keep human staff available for exceptions and complaints. |
| Oct 20 | Handle Dussehra-related follow-ups where relevant. | Do not assume every Navratri attendee observes the day in the same way. |
| Oct 21–22 | Call no-shows and collect feedback. | Capture the actual reason for non-attendance. |
| Oct 23–24 | Call high-value and repeat-event prospects. | Offer the next relevant event or follow-up only where appropriate. |
| Oct 25 | Review the campaign. | Calls, conversations, interested leads, conversions and top objections. |
The screenshot rule: if you can only do three things this week, do the October 7 list cleanup, the October 9 answer sheet and the October 10 script test. Those three steps make every later call easier.
What others do well.
Swiggy
Swiggy has repeatedly used festival and seasonal moments to build targeted food-ordering demand rather than treating every customer the same. The lesson: start with the customer's likely occasion or need, then make the offer specific.
Zomato
Zomato's platform is built around making choices easier through clear information such as availability, menus, offers and location. The lesson: make your caller equally useful and give the exact information a customer needs to decide.
MakeMyTrip
MakeMyTrip handles high volumes of travel enquiries and transactions around peak periods when dates and availability matter. The lesson: organise follow-ups around the booking stage: enquiry, decision, confirmation and post-booking support.
These are lessons in process, not claims that these companies use AI calling in the same way your business might.
A 30-second calling script your team can use today.
Caller: Hi, is this [Name]? I’m calling from [Business] about our Navratri event. You had shown interest in [Offer]. Do you have 30 seconds?
Customer: Yes, tell me.
Caller: We’re confirming interest for the event. I can help with the available date, timing and registration process. Would you like to go ahead with [Offer]?
Customer: No, I’m not interested.
Caller: No problem at all, [Name]. Thank you for your time. We won’t keep you. Have a good day.
Customer: Thank you.
Caller: Thank you. Goodbye.
If you use Troika Tech, an AI calling agent can run this type of structured conversation, capture the customer's response and hand exceptions to your team. Troika Tech supports 9+ Indian languages, so choose the language your audience is most comfortable speaking.
Six signs you are ready to run the campaign.
- Your October 11–19 event dates and timings are confirmed.
- Your lead sheet has been cleaned and divided by follow-up status.
- Your five most common customer questions have approved answers.
- Your payment, registration and escalation process is clear.
- Your calling script has been tested on a small batch.
- You have a process for people who say “no”, “call later” or “speak to someone”.
Questions people ask before Navratri.
The nine-day Navratri period in 2026 runs from Sunday, October 11 through Monday, October 19. Dussehra/Vijayadashami falls on Tuesday, October 20, 2026. Exact observances and the way dates are marked can vary by region and community.
Focus on decisions they need to make: event date, timing, pass or registration status, price, venue, parking and entry requirements. If they have already registered, the call should mainly confirm useful event details rather than resell the same purchase.
Yes, when the call has a narrow job. It can follow up with enquiries, identify interested customers, confirm registrations, recover missed calls and collect simple responses, while unusual requests can go to your team.
Give it a short approved script and a small knowledge base containing your actual event information. It should never guess a price, availability, venue rule or schedule that you have not provided.
For the 2026 calendar, October 7 is a practical starting point if your event runs during October 11–19. Start with existing enquiries and incomplete registrations, then move to confirmations as the event date approaches.
Use a clear reason for every follow-up and stop when someone declines. A call saying “You asked about the October 17 pass, and we're checking whether you still need it” is more useful than repeatedly saying “just following up.”
Pricing depends on call volume, language, workflow and the provider. Troika Tech offers fully managed AI calling with per-second billing, with pricing in the Rs 10–Rs 12 per minute market range; for a real campaign, calculate the cost from the number of calls you expect to make and the average call duration.
Make your Navratri list useful before October 11.
Navratri calling works best when you treat it as an event operation, not a mass-sales exercise: clean the list, give callers accurate information, follow up at the right stage and measure the outcome. Start today by building the lead sheet and the five-answer FAQ. If you want to automate the calling workflow, Troika Tech can set up a managed AI calling agent that is typically live in 3–7 days.
Related guides cover Navratri Promotions in Mumbai Using AI Calling, Navratri Event Marketing with AI Calling, Navratri Event Promotion Using AI Calling Agents in Kolkata, AI Calling Services for Navratri Events in Kolkata, Navratri Marketing Ideas 2026 and How Event Organisers in Kolkata Use AI Calling for Navratri Campaigns.
Start with the checklist