Build the campaign around the actual festive window
Navratri 2026 runs from 11 October through 19 October, followed by Vijayadashami on 20 October. For a Mumbai business, this is a short period in which customers may be deciding quickly about clothing, jewellery, dining, appointments, gifting, travel and other festive purchases.
The same method works for very different businesses. Think of a fashion shop in Andheri, a builder's sales office in Thane, or an Indian grocery serving customers in New Jersey. The offer changes, but the workflow stays simple: choose a customer segment, make one relevant offer, call at the right time and record the next action.
Start before Navratri. Use 7–10 October to clean your customer list, choose the offer and prepare your script. Do not wait until 11 October to decide who you are calling.
Build the calling list before you promote
Call last year's festive customers first
Export customers who bought during Navratri, Dussehra or Diwali last year. Give them early access to this year's offer before spending money on cold leads.
Separate customers by what they bought
A jewellery buyer should not hear the same pitch as someone who bought children's clothing. Create simple segments such as jewellery, ethnic wear, home products, dining and services.
Call people who enquired but never purchased
Your old enquiry list is often more useful than a new cold list. Give those prospects one clear reason to reconsider: new stock, a specific price or a festive appointment slot.
Create a Navratri offer with a deadline
Avoid an offer that simply says "special festive discount." Use a concrete condition such as free alteration by 15 October or a complimentary consultation for bookings made during the campaign.
Automate the first layer of customer follow-up
An AI calling workflow can work through a prepared list, explain the relevant offer, record whether the customer is interested and identify people who need a human callback.
Start with warm data
Past buyers and existing enquiries already have a reason to recognise your business. Prioritise them before broad prospecting.
Give each segment one message
The shorter the decision path, the easier it is for the caller and the customer to understand the next step.
Turn festive interest into an action
Call when a relevant product is back in stock
If your store receives a new shipment of sarees, lehengas or festive accessories, call customers who previously asked about those categories.
AI calling can do this.
Fill empty appointment slots
A salon, showroom or consultation business can call customers about unused slots later in the week. Give them two specific choices instead of an open-ended question.
AI calling can do this.
Call high-intent property leads
For a Mumbai or Thane builder, focus on leads who already requested pricing, floor plans or a callback. Offer a specific site-visit window.
AI calling can do this.
Reactivate customers who have gone quiet
Pick customers who bought six to 18 months ago and give them a reason to return. Keep the call about the offer and their previous category.
Offer a family or group promotion
Navratri purchases can involve more than one person. A clothing store could create a family shopping benefit, while a restaurant could offer a group booking incentive.
Call customers about stock reservations
If sizes, colours or products sell quickly, offer customers the option to reserve them. This works best when they have already shown interest.
AI calling can do this.
Recover the leads that did not convert on the first call
Call people who did not answer
Set a second attempt at a different time instead of repeatedly calling within the same hour. Keep the retry sequence short and respectful.
AI calling can do this.
Follow up when someone says "call later"
Record the requested callback time and make the next call then. A useful follow-up is better than another generic reminder.
AI calling can do this.
Recontact interested prospects
Someone who asked about a saree but did not visit can receive a short call about availability and the current offer.
AI calling can do this.
Send qualified conversations to sales
Have the workflow identify people who want a callback, visit or quotation and pass those leads to the right person.
AI calling can do this.
Call
Contact the right segment with one relevant message.
Qualify
Record interest, timing and the customer's next need.
Handoff
Send warm prospects to a human sales representative.
Follow up
Reconnect with people who asked for more time.
Use 20 October as a separate conversion day
15. Run a Dussehra-specific offer
Use a different message from your Navratri campaign. A one-day offer gives active prospects a final reason to act.
16. Call recent Navratri buyers
Offer a related product or service. Someone who bought festive clothing may need accessories or alterations.
17. Ask for referrals
Keep the request simple. Ask whether someone in the customer's family or circle may need the same product or service.
18–20. Do not stop when Navratri ends
- Recontact undecided leads after the festival.
- Compare past customers with old enquiries.
- Save winning offers and calling times for Diwali.
- Record connections, qualified leads and conversions.
- Keep a separate result for every customer segment.
- Use the data to improve the next festive campaign.
The Navratri 2026 calling planner
Use this as your working sheet. The dates follow the 11–19 October Navratri period, followed by Vijayadashami on 20 October.
Local detail: religious observances and exact ritual timings can vary by community and calendar. Verify time-sensitive religious details before connecting an offer to a specific ritual.
| Date | Stage | Who to contact | Concrete action | CTA |
|---|---|---|---|---|
| 7 Oct | Setup | Existing database | Remove duplicates; divide customers into 3–5 segments. | Prepare calling lists |
| 8 Oct | Offer | Past customers | Finalise one offer per segment. | Ask about early access |
| 9 Oct | Pre-launch | Old enquiries | Call high-intent leads from previous enquiries. | Book visit/callback |
| 10 Oct | Reminder | Interested customers | Confirm offer, stock and appointment availability. | Reserve/visit |
| 11 Oct | Day 1 | Past festive buyers | Announce Navratri offer. | Shop/book today |
| 12 Oct | Day 2 | Category buyers | Promote relevant products or services. | Reserve item/slot |
| 13 Oct | Day 3 | Unanswered leads | Make the second call attempt. | Choose callback time |
| 14 Oct | Day 4 | Warm leads | Follow up with interested prospects. | Visit/get quotation |
| 15 Oct | Day 5 | Existing customers | Promote a deadline-based offer. | Act before deadline |
| 16 Oct | Day 6 | Recent enquiries | Call customers who asked questions but did not buy. | Complete purchase |
| 17 Oct | Day 7 | High-intent leads | Prioritise people requesting pricing or appointments. | Book now |
| 18 Oct | Day 8 | Missed opportunities | Make the next appropriate follow-up. | Finalise decision |
| 19 Oct | Day 9 | Warmest prospects | Send the last Navratri reminder. | Use offer before expiry |
| 20 Oct | Dussehra | Active prospects + customers | Run the Dussehra message separately. | Claim one-day offer |
| 21–23 Oct | Follow-up | Non-converted warm leads | Call people who asked to reconnect. | Schedule next step |
Measure the funnel, not just the number of calls
A large call count does not tell you whether the campaign worked. Track what happened after each call so you can see which audience and offer produced business.
| Stage | What to record | Why it matters |
|---|---|---|
| Calls attempted | Total outbound attempts | Shows campaign activity. |
| Connected | Calls answered | Shows whether your list and calling windows are workable. |
| Interested | Customers who want details or a next step | Shows message and offer relevance. |
| Qualified | People ready for a visit, quotation, booking or sales callback | Shows the quality of conversations. |
| Converted | Orders, bookings, visits or other defined outcomes | Connects calling activity to actual business. |
| Revenue | Value attributed to the campaign | Lets you compare the campaign with its cost. |
Compare segments separately
- Past festive customers
- Customers inactive for 6–18 months
- Old enquiries
- Recent high-intent leads
- Product-specific audiences
- Dussehra-only prospects
What festive campaigns can teach a small business
The Big Billion Days
Flipkart has built large festive shopping campaigns around limited-time deals, category-led promotions and concentrated periods of demand.
Lesson: give customers a defined campaign window rather than running the same festive offer indefinitely.
Big Fashion Festival
Myntra's festive fashion campaigns combine categories, offers and a strong shopping deadline.
Lesson: segment your Navratri promotion by what customers actually buy instead of giving everyone the same pitch.
Festive jewellery campaigns
Tanishq has repeatedly used the festive period to position jewellery around gifting and celebration.
Lesson: connect the product to a specific festive buying occasion instead of making the campaign only about discounts.
A 30-second Navratri calling script
Use this for an existing customer or warm lead. Replace the brackets before using the script in your calling workflow.
AI Agent
Hello, may I speak with [Name]? This is calling from [Business]. Is this a good time for 30 seconds?
Customer
Yes, go ahead.
AI Agent
Thank you. We have a Navratri offer on [Offer] this week, and because you've previously
shown interest in [product/service], I wanted to let you know before the offer ends.
Would you like me to help you with the details or arrange a visit/callback?
Customer
What is the offer?
AI Agent
[Business] is offering [Offer]. I can have our team share the details and help you
with the next step. Would you prefer a callback today or tomorrow?
Customer
No, I'm not interested.
AI Agent
No problem at all, [Name]. Thank you for your time, and I wish you a happy Navratri.
We won't trouble you further about this offer. Have a good day.
Keep the first call short. The job is to establish relevance and identify the next action. Do not turn a 30-second opening into a five-minute product pitch.
Use an AI agent for the repetitive first layer
Troika Tech supports AI calling in 9+ Indian languages and can run a fully managed calling workflow. The agent can call, qualify responses and pass the right leads to your sales team.
Respect the customer's answer
A "no" should end the conversation politely. A requested callback should become a scheduled follow-up rather than another random attempt.
Six checks before you start calling
- Your Navratri offer has one clear benefit and an expiry date.
- Your customer database is divided into useful segments.
- You have removed duplicate, invalid and opted-out numbers.
- Your AI calling script identifies the business, reason for calling and next step.
- Every positive response has a defined handoff: visit, callback, quotation, booking or purchase.
- You have a daily sheet for calls, connections, interested leads and conversions.
Navratri AI calling questions
AI calling can contact existing customers, old leads and people who have requested callbacks, then capture their response. It is particularly useful when your sales team cannot manually follow up with every lead during a short festive campaign.
Navratri 2026 runs from 11 October through 19 October, with Vijayadashami on 20 October. Exact ritual timings and some observances can vary by location, community and calendar, so verify any time-sensitive religious detail before publishing it.
There is no single best hour for every Mumbai audience. Test two practical windows, such as late morning and early evening, and compare connection and conversion rates by segment rather than assuming one time works for everyone.
Yes. You can define a follow-up sequence so an unanswered call is not treated as a lost lead. For example, make the first attempt on one day and a second attempt at a different time, while respecting your business's consent and contact preferences.
Keep it around 20–30 seconds initially. Identify the customer, explain why you are calling, give one relevant offer and ask for one action such as a visit, booking or callback.
Pricing depends on call volume, setup, language, workflow and provider. In the Indian market, managed AI calling is commonly discussed in the ₹10–₹12 per-minute range, with per-second billing available in some setups; verify the current commercial terms before budgeting.
It can help generate and qualify opportunities when you have a suitable customer or prospect list and a relevant offer. For the strongest results, use AI calling alongside your existing lead sources and send qualified responses to a human salesperson.