Start before the first Garba night.
Sharad Navratri begins on Sunday, October 11, 2026, and runs through Monday, October 19. Vijayadashami is Tuesday, October 20. That gives you a short window in which people are planning Garba and Dandiya outings, festive shopping, family activities and other Navratri-related purchases.
The approach works for very different businesses: a Garba organiser in Ahmedabad selling passes, a builder's sales office in Mumbai inviting prospects to a festive property event, or an Indian grocery store in New Jersey calling customers about a Navratri food-and-gifting offer.
The practical rule: use October 7–10 to build the pipeline. Once Navratri starts, change from broad promotion to qualification, booking and follow-up.
Build a campaign your team can actually run.
One campaign. One clear action.
Every call should have one primary outcome: book a pass, reserve a table, arrange a visit, request a callback or receive the next set of details.
Segment first
Separate families, couples, groups, existing customers and warm enquiries before calling.
Ask before pitching
One useful question tells you whether the customer is browsing, comparing or ready to act.
Keep humans for exceptions
Refunds, complex pricing, complaints and unusual requirements should reach the right person.
The campaign list
Create a Navratri-only lead list
Start with previous customers, website enquiries, people who asked for pricing and warm prospects. Remove duplicates and people who have opted out.
Give the campaign one clear offer
For an event, use one booking action such as a pass category or genuine group offer. Do not make the caller explain five unrelated promotions.
Start on October 7–10
Use the four days before Navratri for advance registrations, early bookings and follow-ups with people who already showed interest.
Call abandoned enquiries
Prioritise people who asked about an event or offer but did not complete the booking. Give them a real reason to act now.
Segment by event intent
Families may care about timings and parking. Groups may care about multiple passes. Corporate enquiries may need a different package entirely.
Use the customer's preferred language
For Mumbai, that may mean English, Hindi or Marathi. Campaigns reaching Gujarat may need Gujarati. Regional language and customs vary.
AI calling can do this.
Ask one qualification question early
Ask whether the customer wants passes for themselves, family or a larger group. Let that answer decide the next part of the conversation.
AI calling can do this.
Call at sensible local times
Test late morning and early evening windows. Compare answer rates and remove periods where your audience consistently does not respond.
AI calling can do this.
Turn every “interested” answer into a next step
Capture the exact outcome: send details, arrange a callback, transfer to sales, schedule a visit or complete registration.
AI calling can do this.
Use genuine deadlines
If booking really closes on October 15, say so. If a ticket category is genuinely sold out, update the campaign immediately.
AI calling can do this.
Separate callback requests
“Call me tomorrow evening” is a different outcome from “not interested.” Capture the requested time and reason so the next call has context.
AI calling can do this.
Change the objective across nine days
Early days are for discovery and bookings. Mid-period calls can focus on remaining dates. Final calls should target only realistic opportunities.
Recover missed enquiries
If your sales team misses an enquiry, put that lead into a follow-up flow rather than leaving it in a spreadsheet.
AI calling can do this.
Measure the funnel
Track leads, attempts, answered calls, conversations, qualified leads, bookings and revenue. Call volume alone is not a campaign result.
Respect opt-outs
Record customers who do not want further calls and suppress future campaign attempts according to your process.
Hand complex questions to people
Use AI for predictable conversations and people for refunds, complaints, corporate contracts and complicated pricing.
AI calling can do this.
Review the script every evening
If customers repeatedly ask about parking, food, age limits or ticket validity, add approved answers to the next script version.
AI calling can do this.
Calculate cost against outcomes
Compare campaign cost with qualified leads and actual bookings, not simply the number of calls made.
Keep the calling flow simple.
A useful AI calling campaign does not need a complicated conversation. The agent needs enough information to identify intent, answer approved questions and send the right lead to the next step.
Call
Introduce the business and the specific Navratri offer.
Qualify
Ask one or two questions about intent, date or group size.
Route
Send ready leads to booking or transfer them to a person.
Follow up
Reconnect with customers who requested another call.
Troika Tech's practical fit
Troika Tech supports 9+ Indian languages and fully managed AI calling. For a festive campaign, the useful part is not simply making calls. It is defining the conversation, routing qualified leads and keeping follow-ups organised.
- 9+ Indian language support
- Lead qualification flows
- Callback handling
- Human handoff for complex cases
- Managed campaign setup
- Live in 3–7 days
Use the same framework for very different businesses.
Garba organisers
Call previous attendees and enquiries, ask about group size and move interested customers toward available passes.
Restaurants
Call existing customers about Navratri dining, confirm preferred dates and route reservation-ready customers.
Retail shops
Call customers about a genuine festive offer and invite them to visit the store during the relevant dates.
Jewellery businesses
Follow up with customers who previously enquired and invite them to a festive appointment or collection preview.
Real estate builders
Invite warm prospects to a Navratri property event, qualify their buying timeline and arrange a sales callback.
Indian grocery stores
Reconnect with customers about festive grocery, gifting or pre-order offers, including customers outside India.
The 2026 Navratri calling planner.
Screenshot this table. The campaign should move from list preparation to high-intent conversion rather than repeating the same sales pitch for nine days.
| Date | Stage | Who to call | Concrete action | Call objective |
|---|---|---|---|---|
| Oct 7 | Preparation | Existing customers + old leads | Clean the database, remove duplicates and record opt-outs. | Build the call list |
| Oct 8 | Pre-launch | High-intent enquiries | Call people who previously asked about the event or offer. | Confirm interest |
| Oct 9 | Pre-launch | Warm leads | Present the specific Navratri offer and real deadline. | Generate early bookings |
| Oct 10 | Final pre-launch | Unconverted warm leads | Make a final pre-Navratri reminder. | Close advance bookings |
| Oct 11 | Day 1 | Registered customers | Confirm booking and event details. | Reduce confusion and no-shows |
| Oct 12–13 | Early days | New enquiries | Qualify and follow up quickly. | Build the active pipeline |
| Oct 14–15 | Mid-period | Interested but undecided leads | Promote genuinely available dates or categories. | Convert undecided leads |
| Oct 16–17 | Weekend push | Groups and families | Focus on group bookings and remaining genuine availability. | Increase bookings |
| Oct 18 | Final push | High-intent prospects | Call people with a realistic chance of attending. | Fill remaining inventory |
| Oct 19 | Final day | Confirmed / near-conversion leads | Make final practical reminders and complete bookings. | Complete attendance/bookings |
| Oct 20 | Post-event | Attendees + missed leads | Ask for feedback and define the next relevant action. | Retention and follow-up |
Do not fake urgency. The dates, ticket availability, discounts and booking deadlines in your call script must match your actual event. Update the campaign when those facts change.
AI calling vs WhatsApp vs manual calling.
These channels can work together. Use each for the part of the customer journey it handles well.
| Task | AI calling | Manual calling | |
|---|---|---|---|
| Large outbound list | Strong | Strong | Limited by team size |
| Two-way conversation | Yes | Yes | Yes |
| Automated qualification | Yes | Partial | No |
| Immediate human handoff | Yes | Possible | Already human |
| Automated callbacks | Yes | Possible | Manual |
| Best use | Qualification + follow-up | Details + reminders | Complex sales conversations |
Measure the funnel, not the call count.
Suppose you load 1,000 prospects. If 300 answer, 75 become qualified leads and 20 book, the useful campaign question is what it cost to produce those 20 bookings.
1,000 prospects
Start with a defined audience rather than a random database. Separate warm leads from cold prospects.
300 conversations
Track answer and conversation rates. If these are weak, review your list and calling windows.
20 bookings
Track the final business outcome. This is more useful than reporting that thousands of calls were made.
Planning AI calling cost
Troika Tech operates with per-second billing in the Rs 10–Rs 12 per minute market range. Treat this as a planning range rather than a guaranteed campaign price. Your actual cost depends on call volume, duration, setup and the campaign flow.
Before launching, estimate: number of contacts × expected average call duration × your applicable per-minute rate. Then compare that campaign cost with qualified leads, bookings and revenue.
Three useful festive marketing lessons.
Finolex Pipes and Fittings
Its 2024 Navratri campaign, “Peedhiyan Badlengi, Parampara Nahi,” used AI-generated visuals and stories around regional Navratri traditions.
Small-business lesson: use technology in service of a clear festive idea.
BlueStone
Its 2024 “9 shades of love” campaign connected the nine-day Navratri structure with a creative campaign idea.
Small-business lesson: nine days can support different messages without requiring nine unrelated campaigns.
Tanishq
Tanishq has used festive digital marketing as part of its customer communication, including work recognised in the 2024 Digies awards.
Small-business lesson: connect festive awareness to an action such as an enquiry, appointment, visit or purchase.
A 30-second Navratri call.
Keep the first call short. The purpose is to identify intent and move the customer to the correct next step, not explain your entire business.
AI Agent: “Hello, may I speak with [Name]? This is a quick call from [Business]. We’re inviting customers for our Navratri [Offer]. It is available from [date] to [date]. Would you like me to share the details?”
Customer: “Yes, what is it?”
AI Agent: “[Offer] is for [brief benefit or event detail]. We currently have [relevant availability]. Are you looking for this for yourself, your family, or a group?”
Customer: “For my family.”
AI Agent: “Great. I can arrange the next step for you. Would you like the booking details, or would you prefer a callback from our team?”
Customer: “No, I'm not interested.”
AI Agent: “No problem, [Name]. Thank you for your time. I won’t take up any more of your time. Have a good day and a happy Navratri.”
Troika Tech can use this type of approved conversation flow for managed AI calling. Keep every price, deadline, availability claim and eligibility condition current.
Six checks before you launch.
- Your 2026 campaign dates, offer and booking deadline are confirmed.
- Your customer list is cleaned, segmented and checked for opt-outs.
- You have one primary call-to-action.
- The script contains current pricing, availability and event information.
- Interested, undecided, callback and not-interested responses have separate outcomes.
- A human is assigned to receive qualified or complex conversations.
Questions business owners ask.
For an event-led business, start with a clear offer and a defined audience rather than trying to promote everything at once. Use the days before October 11 for advance bookings, then change the call objective as the nine-day period progresses.
AI can handle repetitive outbound calls, qualify prospects, answer approved FAQs, identify interest and trigger follow-ups. It is particularly useful when your team has more leads than people available to call them manually.
AI calling can contact an existing or permissioned prospect list and ask simple questions to establish intent. For example, an event organiser can identify whether someone wants an individual pass, family booking or group package and send qualified prospects to sales.
Keep the message short: identify the business, state the relevant Navratri offer, ask one qualification question and give the customer a clear next step. The agent should not make unsupported claims about availability, discounts or deadlines.
AI calling costs depend on call duration, number of contacts, conversation flow and campaign setup. Troika Tech operates in the Rs 10–Rs 12 per minute market range with per-second billing; use your expected call volume and average duration to create a campaign estimate before launch.
Yes, an AI calling workflow can be structured around outcomes such as “call back tomorrow,” “interested,” “send details” or “not interested.” The important part is defining those outcomes before the campaign starts so follow-up does not become another manual spreadsheet exercise.
The 2026 Sharad Navratri period begins on October 11, Sunday, and the ninth day falls on October 19, Monday. Vijayadashami is October 20, Tuesday. Specific puja timings and some observances can vary by location and tradition, so verify local timings before publishing them.
Start with your October 7 list.
You do not need to wait for Navratri to begin. Clean your lead list, choose one offer, write the qualification question and decide which responses need a human today. If repetitive calls and follow-ups are the bottleneck, Troika Tech can set up a managed AI calling campaign that can be live in 3–7 days.
Run the checklist