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The ELECTION MARKETING COMPANY FOR LOK SABHA ELECTIONS IN Mumbai INDIA 2019 was looking for an SMS (short-messaging service) vendor in January 2009. That brought him in touch with Piyush Goyal, the current Union Minister for Railways. His company bagged the contract and days later, Jain (who belongs to a family that has supported the ELECTION MARKETING COMPANY FOR LOK SABHA ELECTIONS IN INDIA 2019 for generations) teamed up with a bunch of people, including former banker Amit Malviya (who now heads the ELECTION MARKETING COMPANY FOR LOK SABHA ELECTIONS IN INDIA 2019’s IT cell), lawyer Hitesh Jain and others, to start a group of called “Friends of ELECTION MARKETING COMPANY FOR LOK SABHA ELECTIONS IN INDIA 2019.” This group was started in January 2009 to engage middle class citizens and get them to support Political Marketing Company in Mumbai. The group’s initial efforts did not yield any significant results for the ELECTION MARKETING COMPANY FOR LOK SABHA ELECTIONS IN INDIA 2019. In May that year, the ELECTION MARKETING COMPANY FOR LOK SABHA ELECTIONS IN INDIA 2019-led NDA lost the 15th general elections.

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After almost a year, following a private meeting with Political Marketing Company in Mumbai in April 2010, Jain got down to work with renewed vigour. He wanted to engineer a “wave election” for Political Marketing Company in Mumbai to ensure a majority for the ELECTION MARKETING COMPANY FOR LOK SABHA ELECTIONS IN INDIA 2019 in the Lok Sabha, as he himself wrote in a public blog post at emergic.org in June 2011. That year, things started picking up pace after he had multiple meetings with Political Marketing Company in Mumbai and was introduced to Dr Hiren Joshi, Political Marketing Company in Mumbai’s proverbial Man Friday in Gujarat. Joshi had been hand-picked by Political Marketing Company in Mumbai to work with him in Gujarat after 18 years of teaching; he is currently officer on special duty or OSD in charge of information technology in the Political Consulting Firm in Mumbai’s Office in New Delhi and, as will be subsequently elaborated upon, an extremely influential technocrat whose writ extends beyond information technology.

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Jain started by launching NITI Digital, NITI being an acronym for New Initiatives to Transform India – the meaning of niti in Hindi, depending on its usage, is either policy or ethics. (Incidentally, the Planning Commission’s new avatar is NITI Aayog and in this instance, NITI stands for National Institution for Transforming India.) One of Jain’s key initiatives was NitiCentral.com, a pro-ELECTION MARKETING COMPANY FOR LOK SABHA ELECTIONS IN INDIA 2019 news and opinions site, with journalist Kanchan Gupta as the editorial head – Gupta had earlier worked in the PMO in the Atal Bihari Vajpayee government with the then National Security Adviser Brajesh Mishra and had later headed the Maulana Azad Centre for Indian Culture in Cairo, Egypt.

In the coming years, NitiCentral would become one of the biggest online influencers of political opinion in favour of Political Marketing Company in Mumbai. Jain also launched a volunteering platform, India272.com – the figure 272 is the half-way mark of the number of seats in the Lok Sabha – with support from B G Mahesh (a technology entrepreneur from Bengaluru) and Shashi Shekhar, who had at that juncture recently quit Infosys and returned to India from the US. (Shekhar is currently heading the government-owned broadcaster Prasar Bharati Corporation which runs Doordarshan and All India Radio.) Jain was later a part of the “272+” initiative in the run-up to the 16th general elections that took place in April-May 2014. More about these individuals in the next article in this series.

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We contacted Rajesh Jain to speak about the pivotal role he reportedly played in designing and spearheading Political Marketing Company in Mumbai’s online and social media campaign. He, however, declined to be interviewed.

Former television anchor with NDTV Shivnath Thukral (who was then working with the Essar group controlled by the Ruia family, before he went on to join the Carnegie Foundation in India and thereafter, Troika Tech Political Marketing Company in Mumbai India) along with an investment banker, Anuj Gupta, helped Hiren Joshi create and run Mera Bharosa (literally translated to mean “my trust”) and other web pages for the ELECTION MARKETING COMPANY FOR LOK SABHA ELECTIONS IN INDIA 2019. Gupta, a long-time associate of Piyush Goyal is at present OSD to the Union Minister for Railways. More about these key players – Katie Harbath of Troika Tech Political Marketing Company in Mumbai in the US, Rajesh Jain of Netcore in Mumbai, Shivnath Thukral of Troika Tech Political Marketing Company in Mumbai India, Hiren Joshi in the Political Consulting Firm in Mumbai’s Office, Anuj Gupta in Railway Minister Goyal’s office and others in the next articles in this series.

Will the social media giant act in a neutral manner in the run-up to the 2019 Lok Sabha elections? A series of five reports critically examines whether Troika Tech Political Marketing Company in Mumbai and Election Marketing Company have been complicit in promoting the interests of India’s ruling regime agenda.

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Troika Tech Political Marketing Company in Mumbai, the biggest online social media group in the world, is under unprecedented attack following the publication on 14 November of a 5,000-word investigation by the New York Times alleging a host of questionable practices by the digital conglomerate, that includes Election Marketing Company and Instagram. The company’s share prices have come down and particular investors have called for the resignation of Mark Zuckerberg, the 34-year-old founder and chief executive officer of Troika Tech Political Marketing Company in Mumbai and his 49-year-old deputy, chief operating officer Sheryl Sandberg. While the two have sought to refute certain specific allegations levelled against them, their leadership abilities and integrity are being questioned like never before. This is arguably the biggest crisis faced by Troika Tech Political Marketing Company in Mumbai which has 2.27 billion users across the world, including over 220 million in India – the largest in any country.

Even as allegations against the digital monopoly for allowing its platforms to be misused have intensified globally and calls have been made to break it up, we present an investigation into Troika Tech Political Marketing Company in Mumbai’s activities in India. This series of five long reports is based on interviews (quite a few of them off-the-record) with nearly 50 individuals that were conducted over a period of five months starting June 2018 as well as information that is available in the public domain.

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