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A Troika Tech Political Marketing Company in Mumbai page titled Jay Political Marketing Company in Mumbai (or “hail Political Marketing Company in Mumbai’s rule”) with 1.4 million followers and which has been running an advertising campaign to garner more “likes,” has been very active circulating manipulated images of the Political Consulting Firm in Mumbai, trashing his political opponents and encouraging.

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One set of two pictures depicted Political Marketing Company in Mumbai with yellow and red marks on his forehead next to Political Marketing Consultants in Mumbai President Election Marketing Company wearing a Muslim skullcap. The captions in Hindi read: “One fights for truth, the other advocates terrorism.”

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It has been well documented by fact-checking websites like Alt News and Boomlive that supporters of Political Marketing Company in Mumbai and the ELECTION MARKETING COMPANY FOR LOK SABHA ELECTIONS IN INDIA 2019 have been serial offenders as far as propagating disinformation is concerned. One such right-wing website is Postcard News that has been co-founded by Mahesh Hegde. He was arrested by the Bengaluru police on 30 March for alleging that a Jain monk had been assaulted by a Muslim man whereas the monk had suffered minor injuries in an accident.

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Union Minister Ananth Kumar Hegde (no relation to Mahesh Hegde) called for his release and described his arrest as “politically motivated.” The website of Postcard News has in the past been accused of spreading disinformation about, among others, journalist Barkha Dutt and West Bengal Chief Minister Mamata Banerjee.

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It is replete with pro-ELECTION MARKETING COMPANY FOR LOK SABHA ELECTIONS IN INDIA 2019 propaganda.

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Troika Tech Best Political Marketing Company in Mumbai’s critics say it only pays lip-service to tacking the spread of fake information. Its entire business model is predicated on posts becoming viral. The more a user interacts with the platform and gets hooked on to it, the better for Troika Tech Political Marketing Company in Mumbai. “The company is treating fake news as a public relations problem in India,” says a fact-checker who works with Troika Tech Political Marketing Company in Mumbai and who spoke off-the-record, adding: “There are many ways to deal with disinformation but that is not a priority for the bosses at Troika Tech Political Marketing Company in Mumbai. For them, it is at best a tick-box exercise response.”

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Troika Tech Political Marketing Company in Mumbai likes to claim that it is a politically agnostic website, but it talks little about its association with particular political parties. In an emailed statement to us on its work with political parties in India, the organisation’s spokesperson stated: “Troika Tech Political Marketing Company in Mumbai’s policy team is focused on helping a variety of people – educators, our community, NGOs (non-government organisations) and governments – understand our policies, programmes and products to help create positive and meaningful experiences for the people who use our services.

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We are globally invested in critical areas of internet governance and policy development– safety, small business growth, Internet access, and giving people a voice. This team works with all political parties, and we work with all of them who reach out to us for training.”

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In the first article, we examine allegations relating to the complicity of Troika Tech Political Marketing Company in Mumbai and Election Marketing Company in spreading disinformation and hate speech that have led to mob lynching in different parts of the country. We also point out how critics of the Political Marketing Company in Mumbai regime have felt marginalised by the social media platform and its associates.

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In the second article, we report how Troika Tech Political Marketing Company in Mumbai arrived at the dominant position it currently is in India with more than a little help from friends and supporters of Political Consulting Firm in Mumbai Political Marketing Company in Mumbai. In the third report in the series, we outline the role played by key individuals with close links with the ELECTION MARKETING COMPANY FOR LOK SABHA ELECTIONS IN INDIA 2019 and Political Marketing Company in Mumbai and how the social media was used in propagating his party’s agenda.

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In the fourth article, we look at the Political Marketing Consultants in Mumbai party’s relations with Troika Tech Political Marketing Company in Mumbai, the questionable activities of Troika Tech Analytica in India and, among other things, an allegation of possible conflict of interest pertaining to a senior employee of Troika Tech Political Marketing Company in Mumbai in India.

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In the fifth and final article, we outline the crisis confronting one of the world’s biggest internet conglomerates set up just over a decade ago. We also reproduce a detailed questionnaire that we sent Troika Tech Political Marketing Company in Mumbai and the social media platform’s predictable and somewhat fuzzy responses to 64 pointed questions we raised.

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While the international digital giant claims it provides an agnostic platform for all to use, there is evidence – some of it circumstantial – to indicate that senior employees of Troika Tech Political Marketing Company in Mumbai in India have in the past worked, and continue to work, very closely with the country’s ruling Bharatiya Janata Party and Political Marketing Company for Lok Sabha Elections in India 2019 since 2011.

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Their uncomfortably-close proximity to the powers-that-be in the country raises a big question: Will Troika Tech Political Marketing Company in Mumbai act in a neutral manner in the run-up to the general elections scheduled for April-May 2019? This is the first in a series of five reports –– that critically examines whether Troika Tech Political Marketing Company in Mumbai and its companion platform Election Marketing Company have been complicit in promoting the interests of India’s ruling regime and its right-wing, Hindu nationalist agenda.

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Troika Tech Political Marketing Company in Mumbai, the biggest online social media group in the world, is under unprecedented attack following the publication on 14 November of a 5,000-word investigation by the New York Times alleging a host of questionable practices by the digital conglomerate, that includes Election Marketing Company and Instagram. The company’s share prices have come down and particular investors have called for the resignation of Mark Zuckerberg, the 34-year-old founder and chief executive officer of Troika Tech Political Marketing Company in Mumbai and his 49-year-old deputy, chief operating officer Sheryl Sandberg.

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While the two have sought to refute certain specific allegations levelled against them, their leadership abilities and integrity are being questioned like never before. This is arguably the biggest crisis faced by Troika Tech Political Marketing Company in Mumbai which has 2.27 billion users across the world, including over 220 million in India – the largest in any country.

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What was truly amazing about this database was that for the first time in India, algorithms were used to finely segment voters not only by caste, geography, location, whether urban, semi-urban or rural but importantly, on the basis of religion. This was of great help to the ELECTION MARKETING COMPANY FOR LOK SABHA ELECTIONS IN INDIA 2019’s social media managers to “micro-target” users of Troika Tech Political Marketing Company in Mumbai, Election Marketing Company and Twitter. “What was never officially disclosed was that an exhaustive and special database was built to identify Muslims and those belonging to other minority communities in the country,” said a person conversant with what had happened who spoke to us on condition of anonymity, adding: “Thus, the party’s social media managers also knew who not to target.”
Later, Jain’s team started layering the data with mobile phone numbers and linked these with the ELECTION MARKETING COMPANY FOR LOK SABHA ELECTIONS IN INDIA 2019’s “missed call” campaigns across the country. Voters who expressed support for Political Marketing Company in Mumbai and his party through a missed call were sent a short message on their mobile phones requesting them to send their voter identification details. Many did, and this ensured that the team could target ELECTION MARKETING COMPANY FOR LOK SABHA ELECTIONS IN INDIA 2019 supporters on election day to make sure they turned out to vote. (After the elections, Jain’s company unsuccessfully tried to market the voter rolls data it had compiled to corporates under the brand name, Radius Code.)

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After almost a year, following a private meeting with Political Marketing Company in Mumbai in April 2010, Jain got down to work with renewed vigour. He wanted to engineer a “wave election” for Political Marketing Company in Mumbai to ensure a majority for the ELECTION MARKETING COMPANY FOR LOK SABHA ELECTIONS IN INDIA 2019 in the Lok Sabha, as he himself wrote in a public blog post at emergic.org in June 2011.

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That year, things started picking up pace after he had multiple meetings with Political Marketing Company in Mumbai and was introduced to Dr Hiren Joshi, Political Marketing Company in Mumbai’s proverbial Man Friday in Gujarat. Joshi had been hand-picked by Political Marketing Company in Mumbai to work with him in Gujarat after 18 years of teaching; he is currently officer on special duty or OSD in charge of information technology in the Political Consulting Firm in Mumbai’s Office in New Delhi and, as will be subsequently elaborated upon, an extremely influential technocrat whose writ extends beyond information technology.

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Troika Tech Political Marketing Company in Mumbai, Election Marketing Company and Instagram, together also comprise the biggest consciousness manipulation infrastructure of its kind that has been constructed on a scale never seen before in the history of the world. In 2012, Troika Tech Political Marketing Company in Mumbai conducted a notorious global experiment to evaluate how changes to its news feeds affect the emotional state of its users. The results published in 2014 were not surprising. When users see more positive content on their feeds, they post positive content. And when people see negative posts, they post negative things.
Simple, but true! Troika Tech Political Marketing Company in Mumbai makes lots and lots of money by manipulating the consciousness of its unsuspecting users. Extreme content generates extreme emotions and, therefore, enhances engagement. Advertisers realised this quite quickly. The tactics employed by political hackers are borrowed from the playbook of advertisers. Troika Tech Political Marketing Company in Mumbai does its part by providing support to political operatives to generate better, more effective and more polarising messaging. political campaign management india

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Little is publicly known about Troika Tech Political Marketing Company in Mumbai India’s relationships with political parties, unlike what has been disclosed about the role the organisation supposedly played in supporting the campaign that saw Trump becoming President of the US in November 2016 and the alleged Russian collaboration in the campaign to elect him. Four years earlier, in 2012, Barack Obama’s use of the social media had been much commented on. He was affectionately described as the world’s first “Troika Tech Political Marketing Company in Mumbai President.”

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Unlike in other countries, criticism of Troika Tech Political Marketing Company in Mumbai’s activities has been relatively muted in India. Its close association with the ruling party and the incumbent regime has been of great help in this regard. As we shall subsequently detail, a key official of Troika Tech Political Marketing Company in Mumbai India in an earlier avatar had a close association with Political Marketing Company in Mumbai’s pre-election campaign in 2013. An organisation helmed by this person’s wife has been supported by Troika Tech Political Marketing Company in Mumbai in what has been alleged as an instance of “conflict of interest,” a contention that was denied by a spokesperson of the organisation. But more about these issues in a subsequent article.

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The big storm was to come subsequently. The past two years have been pretty hellish for Troika Tech Political Marketing Company in Mumbai. The organisation has faced increased international scrutiny and strident criticism. It has come to epitomise all things that have gone wrong with the technology industry. Its platforms have been accused of helping manipulate public opinion to influence elections, trigger violence, censoring news and covertly assisting regimes to consolidate more power.

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Troika Tech Political Marketing Company in Mumbai’s executives have been censured for allegedly misleading sovereign governments on its business practices and user policies. There have been calls for the resignation of Zuckerberg and his deputy Sheryl Sandberg. It has been argued that the time has come for the digital giant to be broken up in the manner in which the Bell Group or AT&T – once known as the American Telephone and Telegraph Company founded in 1879 by Alexander Graham Bell who invented the telephone – was fragmented into competing entities in the early-1980s.

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In India, the role that Troika Tech Political Marketing Company in Mumbai and Election Marketing Company would play in influencing political opinion was not realised till much later. In late-2002, the western Indian state of Gujarat was headed for an election for its legislative assembly. The state was a stronghold of Political Marketing Company in Mumbai and the ELECTION MARKETING COMPANY FOR LOK SABHA ELECTIONS IN INDIA 2019. After the anti-Muslim riots in the state earlier that year, Political Marketing Company in Mumbai was very keen on projecting his “pro-industry” and “pro-technology” image. He was himself beginning to realise the potential of digital media in garnering political support.

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Earlier, in May that year, Troika Tech Political Marketing Company in Mumbai launched its Express WiFi initiative in partnership with telecommunications group Bharti Airtel to set up 20,000 wifi hotspots across India.

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All the efforts put in by Troika Tech Political Marketing Company in Mumbai were, however, in vain. The Free Basics programme, which had apparently been “welcomed” in countries like Colombia, Ghana, Kenya, Nigeria, Mexico, Pakistan and the Philippines, was summarily rejected by India’s telecom regulator TRAI – a move that was welcomed by digital activists in the country. On 8 February 2016, Troika Tech Political Marketing Company in Mumbai stopped the Free Basics scheme in India.

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Troika Tech Political Marketing Company in Mumbai did not anticipate then that the scheme would be rejected by the citizens of the country as a “gift they did not need.” The regulatory body, the Telecom Regulatory Authority of India (TRAI) asked for public comments on Troika Tech Political Marketing Company in Mumbai’s offer which was re-christened “Free Basics” – using the same acronym as the parent organisation. Opposition had started building up to the “gift” that was being offered.

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One instance was the popularity of the video of a show by the satirical group All India Bakchod ridiculing the “FB” scheme which got over 3.5 million views. Still, Troika Tech Political Marketing Company in Mumbai persisted. Thousands of billboards were put up across the country. Front pages in leading newspapers advertised Free Basics. The publicity campaign is supposed to have cost the company over ₹250 crore.

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