Start with the leads you already have.
Navratri 2026 runs from 11 October to 19 October, with Vijayadashami on 20 October. That gives event organisers a fixed selling window. The fastest place to start is not a new audience. It is the people who have already asked about your event.
Use this rule: every lead should have one next action—book, call back, ask a question, speak to the team, or opt out. Do not leave “interested” as the final status.
What AI calling does here
An AI calling agent handles repetitive event conversations: confirming why someone enquired, answering approved FAQs, identifying intent and recording what should happen next.
Warm leads first
Start with website, ticketing and previous opt-in enquiries.
One clear CTA
Send the person to booking, a callback or a human organiser.
20 practical ways to move an enquiry toward attendance.
Use these ideas as a campaign checklist. The ones marked for AI calling are repetitive enough to automate while keeping a human path for questions and qualified leads.
Separate ticket enquiries from general enquiries.
Ask what the person needs before giving them information. AI calling can do this.
Call your warm leads before buying more advertising.
Follow up with people who already raised their hand. AI calling can do this.
Give every event one clear offer.
Make the price, deadline or booking benefit understandable in one sentence.
Write down the five questions customers ask most often.
Turn venue, parking, timing, ticket and child-entry information into approved answers.
Call new enquiries while they are still warm.
Trigger a call after an enquiry and move the person to booking or a callback. AI calling can do this.
Call people who asked for details but did not book.
Ask whether they need help with available passes. AI calling can do this.
Use separate scripts for individuals and groups.
Ask expected group size before recommending the next action. AI calling can do this.
Promote through local community lists you already own.
Invite existing residents, members or customers where you have permission to contact them.
Call abandoned or incomplete booking leads.
Ask about the exact missing step rather than guessing why the person stopped. AI calling can do this.
Run a ticket-confirmation call before the first event night.
Confirm date, venue, entry instructions and ticket details. AI calling can do this.
Call people who asked to be contacted later.
Put requested callbacks into a timed queue instead of leaving them in a spreadsheet. AI calling can do this.
Invite existing customers to a special event offer.
A retailer or resident community can use an existing opt-in audience for a relevant Navratri invitation.
Use Hindi, English or another supported language based on your audience.
Choose the preferred language before the campaign. AI calling can do this.
Build a separate sponsor-call list.
Approach relevant local businesses with a short sponsorship qualification call. AI calling can do this.
Give interested sponsors a human follow-up path.
When someone asks for a deck or pricing conversation, route that request to your organiser.
Use the final 48 hours for urgency, not repetition.
State a genuine deadline or availability change. Never create artificial scarcity.
Ask every successful caller for one useful piece of data.
For example, ask whether they plan to attend with family or friends. AI calling can do this.
Call attendees only when there is a useful next action.
If your event runs across several nights, invite attendees to another relevant night. AI calling can do this.
Contact missed-event leads only for a legitimate reason.
For example, follow up with someone who requested another event date. Respect opt-outs immediately. AI calling can do this.
Record why serious leads did not buy.
Track price, date, venue, timing, transport, waiting for friends or no longer interested. AI calling can do this.
Keep every call moving through four simple steps.
The goal of the call is not to recite an advertisement. It is to identify intent and get the person to the correct next step.
Identify
Confirm the enquiry and who is calling.
Qualify
Ask what the customer wants to know.
Resolve
Answer approved FAQs or route to a person.
Act
Book, callback, follow up or opt out.
For a Mumbai event, prepare these details before launch
- Event date and start time
- Venue and entry instructions
- Ticket and pass categories
- Parking and transport information
- Child and family entry rules
- Performer or event highlight
- Booking deadline
- Human escalation contact
Use a different opening for every type of lead.
A two-person family booking, a housing society event and a sponsorship enquiry should never sound like the same conversation.
Family ticket buyers
Lead with date, venue, pass availability and the easiest way to book.
Housing societies
Ask about resident participation, group size and the organiser's preferred next step.
Corporate groups
Qualify expected attendance, date preference and whether a group package is required.
Previous attendees
Reference the previous interaction and explain what is different this year.
Local sponsors
Lead with audience relevance and the sponsorship conversation, not ticket sales.
Incomplete bookings
Ask whether they need help completing the booking instead of restarting the pitch.
Let the audience hear the event in the language they use.
Mumbai event audiences can be multilingual. If your campaign reaches people who prefer Hindi, English or another Indian language, prepare the script accordingly rather than relying on one generic version.
Hindi
Useful for a broad Mumbai audience when your existing lead source indicates Hindi preference.
English
Useful for corporate groups, formal event enquiries and audiences already communicating in English.
9+ Indian languages
Troika Tech supports 9+ Indian languages. Select the language mix from the audience you actually plan to call.
Use calling where a conversation is the bottleneck.
WhatsApp and other channels remain useful. Calling becomes valuable when the customer has already shown intent and a question, callback or decision is holding up the booking.
| Need | AI calling | Manual calling | |
|---|---|---|---|
| Fast follow-up | Strong fit | Strong fit | Depends on team |
| Two-way conversation | Yes | Yes | Yes |
| Repeated FAQ handling | Strong fit | Good fit | Time intensive |
| Callback scheduling | Yes | Yes | Yes |
| Human escalation | Yes | Yes | Native |
Your Navratri 2026 calling calendar.
Use this as the campaign sheet your team checks every morning. Replace generic “event night” actions with your actual event schedule.
| Date / stage | Action | Who to call | Desired outcome |
|---|---|---|---|
| 1–3 Oct | Finalise database and scripts | Previous attendees and existing opted-in leads | Clean duplicate and invalid records |
| 4–5 Oct | Start warm-lead follow-up | People who enquired but did not book | Identify active buyers |
| 6–7 Oct | Push the main offer | Qualified prospects | Get bookings or callbacks |
| 8–9 Oct | Group outreach | Families, community groups and corporate contacts | Identify group bookings |
| 10 Oct | Final pre-Navratri reminder | Interested leads | Confirm booking decision |
| 11 Oct | Day 1 attendance/ticket reminder | Confirmed attendees | Reduce missed arrivals and answer practical questions |
| 12–13 Oct | Follow up with active prospects | People who postponed their decision | Convert remaining interest |
| 14–16 Oct | Repeat only where relevant | Warm leads and requested callbacks | Close open conversations |
| 17–18 Oct | Final event-window push | Qualified, opted-in prospects | Promote genuine remaining availability |
| 19 Oct | Final Navratri-night communication | Confirmed attendees and active leads | Attendance or last-night booking |
| 20 Oct | Post-event follow-up | Attendees and qualified leads | Gather feedback and future interest |
| 21–24 Oct | Review campaign | Internal team | Compare calls, answers, bookings and objections |
Date note: Navratri 2026 is 11–19 October, followed by Vijayadashami on 20 October. Individual Garba and Dandiya programmes can use different dates and timings, so confirm your own event schedule before loading it into the campaign.
Take the useful lesson, not the scale.
Large event businesses show what a clean customer journey looks like. A small organiser can apply the same principles without copying the scale.
Make discovery lead directly to booking.
BookMyShow connects entertainment discovery with ticket booking. The lesson: every promotional call should have one obvious next step.
Lead with the experience people recognise.
Falguni Pathak is a recurring part of Mumbai's Navratri culture. The lesson: start with the performer, venue, date or experience—not a generic festival pitch.
Make the call specific.
State who is performing, where it is, which night, what the pass includes and what the customer should do next.
Give the caller 30 seconds to earn the next step.
Keep the opening short. The customer can ask for more information if they want it.
AI Caller Hi [Name], this is a quick call from [Business]. You had shown interest in our Navratri Garba and Dandiya event. We have [Offer] available for the event. Would you like me to share the details?
Customer Yes, what is included?
AI Caller [Offer] includes [brief benefit]. The event is on [Date] at [Venue]. Would you like help with booking?
Customer I need to check with my family.
AI Caller Of course. Would you like us to call you back at a convenient time, or would you prefer to check the details yourself?
Customer No, we are not interested.
AI Caller No problem, [Name]. Thank you for your time. We won't take any more of your time. Have a good day.
Troika Tech fit: the script can be adapted around your event's FAQs, preferred languages and lead stages. Keep the first version short and add detail only when the customer asks.
Measure conversations, not just calls.
A campaign with 10,000 attempts is not automatically better than one with 1,000 useful conversations. Track what happened after the call.
Answered
How many people actually engaged with the call?
Qualified
How many said they were interested, needed a callback or had a booking question?
Converted
How many moved from conversation to ticket booking, group enquiry or sponsor discussion?
- Calls attempted
- Calls answered
- Qualified conversations
- Bookings or ticket conversions
- Callbacks requested
- Opt-outs and reasons for not buying
Six checks before you turn the campaign on.
- Your 11–19 October 2026 Navratri dates and individual event dates are confirmed.
- Every lead has a valid source and appropriate permission for contact.
- Ticket prices, offers, venue, parking and entry information are documented.
- You have separate lists for new enquiries, callbacks, bookings and sponsors.
- Your AI calling script has a clear next action and an opt-out path.
- Someone on your team owns the qualified-lead follow-up queue.
Questions organisers ask before launch.
AI calling can contact people who have already enquired, qualify their interest, answer common questions and direct them to booking. It is particularly useful when the organiser has many leads to follow up before a fixed event date.
Yes, if you have a legitimate contact list and a clear booking process. The strongest use is usually follow-up with warm enquiries rather than indiscriminate cold calling.
It can introduce the event, explain the relevant offer, answer approved FAQs, ask whether the person is interested and record the next action. For Troika Tech campaigns, the agent can be configured around your event information and calling workflow.
Yes. A campaign can separate new enquiries from people who requested a callback and people who have already booked. This lets you make the next call relevant instead of repeating the same pitch.
Troika Tech supports 9+ Indian languages, making multilingual campaigns possible. Your actual language mix should be selected according to the audience you are contacting.
Troika Tech describes its fully managed AI calling as per-second billed, with pricing in the ₹10–₹12 per minute market range. Confirm the current commercial terms before budgeting, because the final cost can depend on the campaign setup and usage.
In 2026, Navratri is 11 October through 19 October, followed by Vijayadashami on 20 October. Individual Garba and Dandiya events can run on different dates and timings, so confirm the organiser's schedule rather than assuming every event runs for all nine days.
Start with the enquiries already sitting in your database.
Divide them into new leads, callbacks, booked customers and inactive leads. Run the first follow-up campaign against the warmest group, measure what happens after each conversation, and expand only after the workflow is working. Troika Tech can fully manage the AI calling setup, with typical deployment described as 3–7 days.
Use the script