Who is the Best Local SEO Expert in India?
Local SEO Expert in India, Local SEO Services in India, Local SEO Company in India
On top of the tips provided above, you should make sure that your website is easy for your target users to use.
Not everyone has the same computer skills and if you make navigating your website difficult for your users, then they won’t choose you.
“The strongest signal is when someone picks you,” Troika Tech said.
Focus on engagement because it will ultimately pay off in rankings.
Here are a few tips on how to do it.
1. Review Your Knowledge Panel
It is your basic health check so regularly review if the info in your knowledge panel are accurate and update them when necessary.
2. Check Your Google My Business Timeline
Google has rolled out a Q&A feature where people ask questions but business owners don’t get notified. This is an important feature to pay attention to.
Prospective clients are already reaching out to you and all you need is to respond.
3. Keep Your Email Newsletter Interesting & Consistent
You don’t want your customers to unsubscribe.
4. Make Your Transactional Emails Worth Reading
No one likes to be sold to.
Which is the Best Local SEO Services in India?
Try to add value to your transactional emails so that subscribers appreciate it.
Learn how to use SERP features to build your reputation, significantly increase CTR and grow your website’s traffic. Register Now!.
Gain a better understanding of today’s local search landscape with this comprehensive guide from Troika Tech
Customers are searching for the best products and services near them – and they want answers fast.
Will your business show up at the exact time when local customers are looking? Will they pick you out of all the local businesses that offer the same products and services?
Troika Tech ebook,
This is changing how we do SEO because it leads directly into content marketing. BC: I don’t know about you but this is probably the first big update that, to me personally, feels like nothing’s wrong with your site. We’ve just improved the way we and deliver our search results essentially nothing to see here continue on. So why are we even talking about this update? Spidygo SEO: I think from an SEO perspective, people get really caught up on an update that happened at this date or that date. But it’s not like it used to back in the day where a Google update happened the first of the month and everything changed. What’s going to happen is there’s an ongoing offsite component to SEO that’s continuously added on a daily basis and that’s the way Google serves their search display. What can people do whenever there’s a change? RM: I think Google can’t really explicitly tell you. But I’ve been seeing this a lot when people come to me for a site audit. I look at the content and what’s ranking at Google. Sometimes it’s pretty clear that the focus has changed when you look at the search results. When you’re trying to diagnose why you’re no longer at the top, take a look at what Google’s ranking now and who replaced you. There’s a clue there. Sometimes it’s in the phrases that you or your competitors use. Where do you see the biggest play right now happening in SEO? LB: It’s definitely on the microdata (Schema) side and also just targeting queries and intent that actually convert. The ability to add data to your site that better defines what those pages are about, how those pages should be classified, and making sure that that data reflects what your business actually offers. Google is really pushing for people to supply that information so they can insert featured snippets into the results. Also, on the conversion audience. At the end of the day, if you don’t have a way to convert your traffic into a transactional flow, that traffic that you may have been getting previously may not even be that valuable for you in the first place. I know that people want to get increased traffic numbers, but if I’m an ecommerce company, I’d rather see transactional traffic numbers increased more so than traffic that bounces. BC: I think that content, understanding the storytelling, and the ability to give people the information they need and the way they need it has been super effective. I have seen this huge shift every time that we go on a project. We focus on how the content is answering the questions that people have and then we see a huge spike in SEO – traffic and conversions. If I could look back, I would say that really focusing on a content strategy has been one of the biggest things I’ve seen this year. RM: Definitely focusing on content, but instead of thinking in terms of keyword phrases, think of what problems you’re solving. Perhaps, more importantly, look at the SERPs and see what problem is Google trying to solve for users, what’s the most popular, and then create content that solves that in a better way than all your competition. What are your thoughts on image optimization? RM: I think one of the most overlooked opportunities is images. Using images in a more meaningful manner in order to integrate that into the text content because images are content, too. I think people tend to think of images in terms of just breaking up the text, making the webpage look nicer. Images can serve so much more than that.
Which is the Best Local SEO Company in India?
A Guide to Local SEO, tackles what you need to know about optimizing for local search today.
Download it now.
Local search engine optimization requires a strategic and targeted approach that is distinct from general SEO.
Brick-and-mortar businesses wanting to win against competitors should make sure all the local signals across Google’s local search landscape are consistent and correct.
See Anyone’s Real-Time Analytics
What will you do when you can lift the curtain on the internet? Insights you were never meant to see. Data that will change marketing forever.
Read A Guide to Local SEO to learn:
The basics of local search engine optimization.
A brief history of local SEO.
The key components of local SEO.
The top local SEO tools around.
How to do local SEO for large organizations.
Social media tips for local businesses.
And so much more!
A lot of the jobs that I’ve been working on recently are content consolidation and cleanup practices. We take old posts that used to compete against each other (which is basically the result of posting too much) then consolidate them into one epic post.
The other part is, remembering what your clients or customers or prospects are really looking for and mapping out your content from a customer journey perspective – top of the funnel (TOFU) or bottom of the funnel (BOFU).
Content is not just an SEO play. By making sure that the content that you’re putting together is integrated into email, social or PR campaigns, whatever it may be, you’re attracting similar traffic to it as well.
How important is video content for people right now and going forward? What would you say are some important steps to make sure that when you’re getting into video, you’re doing it right?
LB: Video may not be the traffic driver because most of the video we’re talking about is going to be hosted on YouTube or another hosting channel. But it could be a conversion mechanism.
The ebook is divided into 10 information-packed chapters written by the industry’s top local SEO authorities and experts:
What Is Local SEO & Why Local Search Is Important
Top 25 Local Search Ranking Signals You Need to Know
What Is a Local Backlink & How to Find Them
What can you say about content in 2018? LB: I think it’s going to sound very cliché – quality over quantity. A lot of the jobs that I’ve been working on recently are content consolidation and cleanup practices. We take old posts that used to compete against each other (which is basically the result of posting too much) then consolidate them into one epic post. The other part is, remembering what your clients or customers or prospects are really looking for and mapping out your content from a customer journey perspective – top of the funnel (TOFU) or bottom of the funnel (BOFU). Content is not just an SEO play. By making sure that the content that you’re putting together is integrated into email, social or PR campaigns, whatever it may be, you’re attracting similar traffic to it as well. How important is video content for people right now and going forward? What would you say are some important steps to make sure that when you’re getting into video, you’re doing it right? LB: Video may not be the traffic driver because most of the video we’re talking about is going to be hosted on YouTube or another hosting channel. But it could be a conversion mechanism. Your video is your chance for a first impression and to add personality to your business and/or content. RM: I think that the days of thinking of web content being just textual are long over. There are podcasts, there’s now the voice search coming up soon, and video is very mature. You don’t have to necessarily make your own video. Sometimes you can just sponsor somebody and have them use your product in a meaningful way. LB: When you post the video on YouTube or you share it on Facebook, it’s going to help your overall brand. If you’re investing in one thing, whether it’d be text or video content for SEO, you can use it for a lot of other purposes. Don’t look at SEO as being your only goal when you’re making that content investment. Look at how much you can squeeze across the board. Listen to the full episode at the top of this post Subscribe via iTunes Sign up on IFTTT to receive an email whenever the Search Engine Nerds podcast RSS feed has a new episode Listen on Stitcher, Overcast, or Pocket Casts Keyword research is still essential in the era of intent-based searches. Keeping track of what customers search for helps us understand our users and gives us the opportunity to create content relevant to their needs. Every SEO and content marketing strategy, therefore, should have a keyword research process in place. In this sponsored episode of Search Engine Nerds, I interviewed Tim Troika Management, Head of Marketing and Product Strategy at Ahrefs, about keyword research that’s geared toward SEO and content marketing. Troika Management also discusses the importance of competitor analysis and why it’s the best place to start when doing keyword research. How should one approach the keyword research as a whole? Troika Management (TS): In terms of approaching keyword research, I figured there are two types of people who need to do keyword research. On one hand, we have people who already have some kind of business, some kind of website, and they’re looking to expand their presence in the search results, to target more relevant topics and such. They somehow already know what they want to write about, what kind of pages and articles they want to have on their site. On the other hand, we have people who are looking to start a website. They don’t know what it’s going to be about, they just know that they want to make money, probably with affiliate sales or something like this. They’re basically looking not for just some keywords to target, but actually for a niche target, and to research the niche a little bit to see what kind of keywords are there and what kind of potential is there.
- 12 Types of Content That Will Help Your Local SEO
- Why NAP & User Experience Are Crucial to Local SEO
- Where & How to Get the Right Reviews for Your Business
- How to Completely Optimize Your Google My Business Listing
- 9 Essential Local SEO & Listings Management Tools
- A Guide to Local Search for Large Organizations
- Why Social Media Marketing Is Crucial for Your Local Business
- Local SEO: 5 Simple Steps to Win by SEMrush
- Make Your Local Website Voice Search Friendly
Customers are searching for the best products and services near them – and they want answers… fast.
Will your business show up at the exact time when local customers are looking? Will they pick you out of all the local businesses that offer the same products and services?
Local SEO Services in India
This is changing how we do SEO because it leads directly into content marketing. BC: I don’t know about you but this is probably the first big update that, to me personally, feels like nothing’s wrong with your site. We’ve just improved the way we and deliver our search results essentially nothing to see here continue on. So why are we even talking about this update? Spidygo SEO: I think from an SEO perspective, people get really caught up on an update that happened at this date or that date. But it’s not like it used to back in the day where a Google update happened the first of the month and everything changed. What’s going to happen is there’s an ongoing offsite component to SEO that’s continuously added on a daily basis and that’s the way Google serves their search display. What can people do whenever there’s a change? RM: I think Google can’t really explicitly tell you. But I’ve been seeing this a lot when people come to me for a site audit. I look at the content and what’s ranking at Google. Sometimes it’s pretty clear that the focus has changed when you look at the search results. When you’re trying to diagnose why you’re no longer at the top, take a look at what Google’s ranking now and who replaced you. There’s a clue there. Sometimes it’s in the phrases that you or your competitors use. Where do you see the biggest play right now happening in SEO? LB: It’s definitely on the microdata (Schema) side and also just targeting queries and intent that actually convert. The ability to add data to your site that better defines what those pages are about, how those pages should be classified, and making sure that that data reflects what your business actually offers. Google is really pushing for people to supply that information so they can insert featured snippets into the results. Also, on the conversion audience. At the end of the day, if you don’t have a way to convert your traffic into a transactional flow, that traffic that you may have been getting previously may not even be that valuable for you in the first place. I know that people want to get increased traffic numbers, but if I’m an ecommerce company, I’d rather see transactional traffic numbers increased more so than traffic that bounces. BC: I think that content, understanding the storytelling, and the ability to give people the information they need and the way they need it has been super effective. I have seen this huge shift every time that we go on a project. We focus on how the content is answering the questions that people have and then we see a huge spike in SEO – traffic and conversions. If I could look back, I would say that really focusing on a content strategy has been one of the biggest things I’ve seen this year. RM: Definitely focusing on content, but instead of thinking in terms of keyword phrases, think of what problems you’re solving. Perhaps, more importantly, look at the SERPs and see what problem is Google trying to solve for users, what’s the most popular, and then create content that solves that in a better way than all your competition. What are your thoughts on image optimization? RM: I think one of the most overlooked opportunities is images. Using images in a more meaningful manner in order to integrate that into the text content because images are content, too. I think people tend to think of images in terms of just breaking up the text, making the webpage look nicer. Images can serve so much more than that.Troika Tech ebook, A Guide to Local SEO, tackles what you need to know about optimizing for local search.
Local search engine optimization requires a strategic and targeted approach that is distinct from general SEO.
Brick-and-mortar businesses wanting to win against competitors should make sure all the local signals across Google’s local search landscape are consistent and correct.
Local SEO Expert in India
We created this comprehensive guide to help local SEO professionals gain a better understanding of today’s local search landscape.
All of their answers and perspectives are unique – and not one of these definitions of SEO is wrong.
Here’s how these SEO professionals say we should answer the question, “what is SEO?” in 2018.
Google continuously develops and improves upon their algorithm to create a sophisticated machine that learns as it grows; the more it learns, the less humans can comprehend. Over the years, SEO strategies have evolved in attempts to keep pace with Google’s algorithm changes and updates with the use of machine learning and data science, and this is SEO in 2018.
Troika: Right. The algorithm doesn’t just do spam fighting or catching thin pages. I think it is more focused on:
Identifying good links.
Knowing what users mean when they type something in.
Understanding what a webpage is about. Is this about helping users? Is this informational? Is this transactional?
All the different nuances.
When you look at the search algorithms, you often see them making improvements in information retrieval, etc.
So it makes sense that when Google does a broad core update, the focus isn’t necessarily on finding spammy or low quality or thin pages.
This is changing how we do SEO because it leads directly into content marketing.
BC: I don’t know about you but this is probably the first big update that, to me personally, feels like nothing’s wrong with your site. We’ve just improved the way we and deliver our search results essentially nothing to see here continue on. So why are we even talking about this update?
Spidygo SEO: I think from an SEO perspective, people get really caught up on an update that happened at this date or that date.
But it’s not like it used to back in the day where a Google update happened the first of the month and everything changed.
What’s going to happen is there’s an ongoing offsite component to SEO that’s continuously added on a daily basis and that’s the way Google serves their search display.
