Start with the dates and the ticket.
Kolkata's 2026 Navratri and Dandiya calendar is concentrated in October. Several public listings show Dandiya events running from 17 to 20 October 2026, while other programmes begin earlier. Your campaign should therefore use your own event date as the source of truth.
A current example is DANDIYA MAHOTSAV 3.0 at Regenta Orkos Kolkata, listed for 17–20 October 2026, from 7:30 PM, with a four-hour duration and a listed ticket price of ₹1,750.
Working rule: put the date, venue, start time, ticket price and booking action into the first part of your call. Do not make the customer listen to a two-minute festival introduction before hearing what you are selling.
What the AI agent should know
Treat the agent as a trained event desk. Give it approved facts, approved answers and a defined booking path. It should not invent discounts, ticket availability or venue details.
Date
Exact event date and, where relevant, the available nights.
Venue
Venue name, area and one useful local direction cue.
Offer
Ticket price, inclusions, restrictions and verified urgency.
19 ways to make the calls useful.
Separate your audience into useful groups.
Put previous attendees, people who registered interest, existing customers and other approved audiences into separate lists.
AI calling can do this. Different lists can use different opening lines and offers.
Put the event details into five fields.
Prepare the event date, venue, starting time, ticket price and booking method before building the call flow.
AI calling can do this. The agent can retrieve approved event facts during the conversation.
Lead with the ticket, not the festival story.
Open with what is happening, when it is happening and the relevant offer. Save background information for customers who ask.
Create separate calls for families and young groups.
Families may care about timing and food. Younger groups may care about music, DJ programming, venue and the overall night.
Use Bengali, Hindi and English deliberately.
Let the customer use a language they understand comfortably. Check venue names and local expressions with native speakers.
AI calling can do this. Troika Tech supports 9+ Indian languages.
Call when the customer can actually listen.
Define your permitted promotional calling window and schedule retries around it. Do not assume every hour is acceptable.
AI calling can do this. Campaign retries can follow your approved calling rules.
Make the booking action one step.
Give interested customers one approved booking destination rather than several competing instructions.
AI calling can do this. An approved follow-up can carry the booking information.
Ask one qualifying question.
Ask whether the person wants a pass for themselves or a group, then classify the answer for the next action.
AI calling can do this. The outcome can be recorded as interested, unsure, unavailable or not interested.
Follow up with people who asked for time.
Keep requested callbacks separate from no-answer records and definite rejections.
AI calling can do this. It can schedule the next approved follow-up.
Build a last-48-hour ticket push.
For a 17 October event, use 15–16 October for a focused reminder to unbooked, interested contacts. Only claim scarcity that is real.
AI calling can do this. Run a separate urgency flow for the final campaign stage.
Explain price differences clearly.
State whether a ticket is a cover charge, includes food, includes entry only or belongs to a VIP tier.
Give the AI a short objection flow.
Prepare answers for “too expensive”, “send details”, “where is it?” and “I need to ask my friends”.
AI calling can do this. Approved answers can be delivered without requiring a sales executive for every call.
Separate no-answer from no-interest.
Keep “no answer”, “busy”, “requested callback” and “not interested” as separate outcomes.
AI calling can do this. The campaign can assign the next action to each outcome.
Measure booked tickets, not call volume.
Track connected calls, interested customers, booking actions and confirmed sales each day.
AI calling can do this. Call outcomes, transcripts and lead status can be captured for review.
Stop calling people who opt out.
Put every opt-out into your suppression process immediately. Promotional calling must respect applicable customer preferences.
AI calling can do this. Opt-out outcomes can be recorded for suppression.
Test the script on 20 people before scaling.
Listen for wrong venue names, awkward language, incorrect prices, unclear CTAs and calls that are too long.
Hand hot callers to a human.
Use AI for repetitive conversations and humans for customers ready to buy or ask complex questions.
AI calling can do this. Troika Tech can configure live transfer within the managed calling flow.
Keep the campaign local.
Mention the actual Kolkata venue and a recognisable area. “Camac Street” is more useful to a local customer than “a premium venue”.
Set up the campaign before the ticket rush.
Have the approved flow, audience, booking path and compliance checks ready before the main promotion period.
AI calling can do this. Troika Tech offers fully managed AI calling with campaigns that can be live in 3–7 days.
Build the campaign as a four-step conversation.
The goal is not to make an AI agent sound impressive. The goal is to move a qualified customer from awareness to the next sensible action without wasting their time.
Call
Open with the event, date and relevant offer.
Qualify
Ask one question to understand interest and group size.
Answer
Handle approved questions about price, venue and timing.
Book
Send the approved booking path or transfer a hot lead.
What to prepare before the first call
- Exact event date and available nights
- Venue and local area
- Start and end time
- Current ticket price
- What the ticket includes
- Age or entry restrictions
- Approved booking destination
- Callback and opt-out rules
- Bengali, Hindi and English wording
- Human escalation conditions
Calculate the calling cost before you scale.
Troika Tech uses per-second billing. Its published regular plans show rates from ₹0.15 to ₹0.20 per second, equivalent to approximately ₹9–₹12 per connected minute before GST. Your actual rate depends on the applicable plan and usage.
₹9/min
Illustrative lower end of the stated ₹10–₹12 market range, before GST.
₹12/min
Illustrative upper end of the stated market range, before GST.
10,000 min
At ₹10 per minute, the simple usage calculation is ₹1,00,000 before GST.
| Connected minutes | At ₹9/min | At ₹10/min | At ₹12/min |
|---|---|---|---|
| 1,000 | ₹9,000 | ₹10,000 | ₹12,000 |
| 5,000 | ₹45,000 | ₹50,000 | ₹60,000 |
| 10,000 | ₹90,000 | ₹1,00,000 | ₹1,20,000 |
| 25,000 | ₹2,25,000 | ₹2,50,000 | ₹3,00,000 |
These are simple planning calculations, not a quote. GST, plan minimums, integrations and other applicable charges should be checked before launch.
AI calling vs SMS, WhatsApp and manual calls.
Use voice where a conversation matters. Use written channels where the customer already knows what to do and only needs the booking information.
| Need | AI voice | SMS | Manual calling | |
|---|---|---|---|---|
| Two-way conversation | Yes | No | Yes | Yes |
| Explain objections | Yes | No | Yes | Yes |
| Large repetitive campaign | Yes | Yes | Yes | Limited |
| Human effort per call | Low | None | Low | High |
| Best use | Qualify + explain + follow up | Simple reminder | Details + booking | Complex sales |
Make the message sound like the event you are selling.
A Kolkata campaign should not sound like a generic national promotion. Use the actual venue, neighbourhood, date, entry rules and ticket terms.
Family audience
Focus on timing, entry rules, food information and whether children or all age groups can attend.
Friends and young groups
Lead with the music, Garba or Dandiya experience, event timing, venue and group ticket action.
Previous attendees
Skip the long introduction. Remind them what is happening this year and give them the new date, offer or booking path.
Festival calendar note: Mahalaya falls on 10 October 2026, while the main Durga Puja days in Kolkata fall from 17–21 October 2026. Navratri, Durga Puja and Dandiya event schedules vary by region, organiser and community. Keep your event dates separate from the wider festival calendar.
Check the calling rules before you upload the list.
Promotional voice calls are covered by India's commercial communication framework. An AI voice agent does not remove your obligations around consent, customer preferences, sender registration, templates or applicable calling rules.
Pre-launch compliance check
- Confirm the lawful source and consent status of the audience.
- Check DND and customer preference requirements.
- Confirm sender and telemarketing registration requirements.
- Use the approved content and communication templates.
- Use the currently permitted promotional calling window.
- Record and suppress opt-out requests.
- Check the current TRAI framework immediately before launch.
- Do not use AI to bypass telecom restrictions.
Regulatory requirements can change. TRAI published a Third Amendment to the commercial communication regulations in September 2026, so verify the current rules before your campaign goes live.
The Kolkata 17 October campaign planner.
Use this as a working schedule for an event beginning on 17 October 2026. Move the dates if your event starts on another night.
| Date / stage | Concrete action | Audience | Call message | CTA |
|---|---|---|---|---|
| 7–8 Oct | Clean and segment the database. | Previous customers, enquiries, approved leads | Introduce the event without pushing every contact into one flow. | Confirm interest |
| 9 Oct | Test 20–50 calls. | Small sample from each segment | Check language, price, venue, objections and call length. | Record outcome |
| 10 Oct | Launch the main campaign. | High-intent contacts first | Date + venue + ticket offer. | Book pass |
| 11 Oct | Follow up interested contacts. | Interested but undecided | Answer common questions and repeat only the needed facts. | Send booking details |
| 12–13 Oct | Run a family/group campaign. | Families and groups | Group experience, timing, food and entry details. | Book together |
| 14 Oct | Run the young-group campaign. | Friends and previous event-goers | Music, DJ, Garba/Dandiya experience and venue. | Book passes |
| 15 Oct | Run an urgency campaign. | Unbooked interested contacts | Remaining booking window or a verified offer. | Book now |
| 16 Oct | Send the final reminder. | Confirmed and high-intent contacts | Event date, time, venue and entry instructions. | Confirm attendance |
| 17 Oct | Run event-day support. | Ticket holders and inbound callers | Directions, timing and approved event FAQs. | Attend event |
| 18–20 Oct | Repeat for later nights where applicable. | Unbooked leads and relevant segments | Promote the next available event night. | Book next date |
| Daily | Review the campaign report. | Marketing team | Connected, interested, callback, booked and opted out. | Adjust next day's list |
Three useful Kolkata examples.
These are public event-listing examples, not claims that the organisers used AI calling. Their value here is the information structure they expose to ticket buyers.
Regenta Orkos Kolkata
DANDIYA MAHOTSAV 3.0 lists four nights, the venue, 7:30 PM start, four-hour duration, languages and a ₹1,750 ticket price.
Lesson: give your agent structured facts so it can answer “which day, where and how much?” without improvising.
Chainriser Events & Realityz
Kolkata Biggest Dandiya Night is listed for 17 October at Realityz Club, Camac Street, with a ₹500 cover charge redeemable against food and beverage purchases.
Lesson: explain unusual pricing clearly.
The Urban City Dance and Fitness Studio
Garba Dandiya Utsav 2026 provides a North Kolkata location cue, a nearby metro reference, duration and language information.
Lesson: local directions can remove a real booking objection.
Use a 30-second opening.
Replace every bracket before putting this into a campaign. Keep the conversation short and let the customer ask for more detail.
AI: Hello [Name], I’m calling about [Business]’s Navratri event in Kolkata. We have [Offer] available for [date]. Would you like me to share the booking details?
Customer: Yes, what is it?
AI: It includes [brief event benefit]. The event is at [Venue] and starts at [Time]. The current ticket is [Price]. Would you like the booking details sent to you?
Customer: Yes, please.
AI: Certainly. I’ll send them now. If you have any questions about the venue, timing or tickets, you can use the provided contact option. Thank you, [Name]. Have a great day.
Customer: No, I’m not interested.
AI: No problem at all. I won’t take any more of your time. Thank you for speaking with me, and have a good day.
Do not let the agent invent urgency. Replace “[Offer]” with a verified offer and only use “last tickets”, “price increase” or similar language when your ticketing system confirms it.
You are ready when these six boxes are checked.
- Event date, venue, start time, ticket price and inclusions are confirmed.
- Your database is segmented and its consent/source status is documented.
- The booking destination works properly on a mobile phone.
- Bengali, Hindi or English wording has been tested with real listeners.
- Current promotional calling and DND requirements have been checked.
- Your daily report tracks calls, interest, callbacks, bookings and opt-outs.
Questions buyers ask before they start.
Yes, they can be used to explain the event, answer basic questions, identify interested customers and direct them to the approved booking process. They work best when the offer is specific and the call is short rather than trying to replace the entire ticketing experience.
You provide the audience, event information and approved conversation flow. The AI calls eligible contacts, handles the conversation, records the outcome and can trigger an approved follow-up or transfer an interested customer to your team.
The exact event dates vary by organiser. Several Kolkata Dandiya listings currently show events from 17 to 20 October 2026, while other programmes begin earlier; for example, Garba Dandiya Utsav 2026 is listed from 10 to 20 October. Always use the dates of your own published event rather than assuming all Kolkata events follow one schedule.
Navratri observances and local Durga Puja programmes can also differ by region and community, so distinguish your event dates from the broader festival calendar.
Pricing depends on the provider, call duration, volume and setup. Troika Tech currently uses per-second billing; its published regular plans range from ₹0.15 to ₹0.20 per second, which is roughly ₹9–₹12 per connected minute before GST, with higher-volume plans published separately.
For a simple calculation, 10,000 connected minutes at ₹10 per minute would be ₹1,00,000 before GST. Your actual bill depends on the applicable plan and connected call duration.
Yes. Troika Tech supports 9+ Indian languages, including Bengali, and campaigns can be configured around a primary and secondary language. Test the exact script with native speakers before launch, especially venue names, local expressions and English-Bengali switching.
Promotional calling is subject to India's telecom commercial-communication framework. TRAI requires businesses sending commercial communications to follow applicable registration, consent, preference, header, content-template and telemarketing requirements; promotional voice calls also have specific rules.
Do not treat an AI calling system as a way around DND, consent or registered-sender requirements. Check the current TCCCPR framework before your campaign because TRAI published a Third Amendment in September 2026.
Use the permitted calling window under the current applicable telecom rules and avoid calling people when your own data shows they are unlikely to answer. More important than finding one “perfect” hour is separating first calls, callbacks and final reminders so you do not repeatedly call the same person.
An AI campaign can trigger an approved SMS or WhatsApp follow-up containing the booking information, depending on your configured integrations and workflow. The safest approach is to send one clear booking destination rather than asking the customer to search for the event themselves.
Prepare the list. Test the call. Then scale.
If your Kolkata event starts on 17 October, prepare the segmented contact list, confirm the ticket facts and booking flow, and test the script on a small batch before the main campaign. Troika Tech can configure the managed AI calling flow around your approved audience, languages, script and escalation rules.
Run the ready check →