Build the campaign around the dates that matter.
Sharad Navratri 2026 begins on Sunday, October 11. In Maharashtra, the festival period runs through October 19, followed by Vijayadashami/Dussehra on October 20. Exact observances can vary by community and regional tradition.
The same campaign structure can work for a Garba organiser in Mumbai, a builder's sales office in Andheri, or an Indian grocery shop in New Jersey. The offer changes; the calling workflow stays largely the same.
What the campaign should do
Move a customer from a targeted call to one measurable action: a booking, store visit, appointment, registration, callback or purchase.
Before October 11
Build awareness, collect registrations and book appointments.
October 16–19
Shift suitable campaigns toward genuine last-chance messaging.
October 20
Run a separate Dussehra message if the offer actually continues.
18 ways to use AI calling for Navratri.
Choose one CTA before you write the script.
Ask for one action only: book a ticket, visit the store, claim an offer, reserve a product or request a callback.
Divide your customer list before calling.
Create separate groups for existing customers, recent enquiries, past event attendees, high-value customers and cold prospects.
Put the expiry date in the first 20 seconds.
Say “valid until October 19” when that is the genuine deadline. A specific date is more useful than “limited period.”
Call customers in their preferred language. AI calling can do this.
Use separate Hindi, Marathi, English or Hinglish flows instead of translating one English script word-for-word.
Fill Garba and Dandiya registrations with a confirmation call. AI calling can do this.
Call interested people, explain the venue, date, ticket category and offer, then ask whether they want to register.
Turn a retail discount into a store-visit campaign. AI calling can do this.
A saree shop can call existing customers about a Navratri collection and ask which category interests them.
Use AI calling for property-site-visit follow-ups. AI calling can do this.
A Mumbai builder can call recent enquiries with a specific festive offer and ask whether the buyer wants a site visit.
Call past customers about relevant festive packages. AI calling can do this.
A salon, restaurant or fitness business can call previous customers with a Navratri package relevant to their history.
Call event leads twice instead of calling everyone repeatedly. AI calling can do this.
Use one initial invitation and one follow-up for people who expressed interest but did not complete the next step.
Track connected calls, not just numbers dialled.
Record connected status, interest, callback requests, completed bookings and opt-outs.
Set a callback rule before launch. AI calling can do this.
If a customer asks for a 6 PM callback, record that request and schedule it instead of relying on a handwritten list.
Create a human handoff for high-intent customers. AI calling can do this.
Route booking requests, complex questions and strong buying signals to the relevant person or sales team.
Test two openings on a small batch first.
Compare a generic festive opening with a customer-specific opening and keep the one that generates better qualified responses.
Start before October 11.
If you need registrations, appointments or advance purchases, begin before Navratri. October 11 is the festival start, not your preparation date.
Use October 16–19 for genuine urgency.
For offers that really expire then, switch from awareness to last-chance messaging as the festival approaches its final days.
Run a separate Dussehra message. AI calling can do this.
Do not automatically extend a Navratri offer through October 20. State the new expiry date if the promotion continues.
Calculate cost from call duration.
For planning, use connected calls × average connected minutes × your per-minute rate.
Keep the first call short.
A 30–45 second promotional call can introduce the offer and leave detailed questions for the human team.
Match the call to the business.
Garba & Dandiya events
Call interested leads about date, venue, ticket category, registration and genuine early-bird or last-day offers.
Retail & fashion
Invite previous customers to a Navratri collection, explain the qualifying offer and ask them to visit the store.
Real estate
Follow up recent enquiries with a specific festive offer and a direct site-visit question.
Salons & wellness
Promote a defined festive package to previous customers and route appointment requests to the team.
Restaurants
Call suitable customer segments about a Navratri menu, family package, reservation window or event night.
Festive product sellers
Use calls to identify customers interested in specific product categories rather than delivering a long catalogue.
Run the campaign in four controlled steps.
Segment
Separate customers by relevance, language and campaign objective.
Script
Give the agent one offer, one deadline and one CTA.
Test
Run a small batch and correct unclear questions or objections.
Scale
Increase volume only after the call flow and handoff work.
Before you press “launch”
Decide what happens after every common answer. “Yes”, “not interested”, “call me later”, “send details”, “where is the venue?” and “how much?” should each have a defined next step.
- One clear offer
- One clear CTA
- Real expiry date
- Language-specific script
- Callback rule
- Human handoff
Budget from connected minutes.
For planning, use the working market range of ₹10–₹12 per minute. Actual commercial pricing depends on provider, volume, call duration, campaign setup and applicable taxes.
| Campaign size | Average connected time | Estimated minutes | Planning range |
|---|---|---|---|
| 5,000 connected calls | 2 minutes | 10,000 | ₹1,00,000–₹1,20,000 |
| 10,000 connected calls | 2 minutes | 20,000 | ₹2,00,000–₹2,40,000 |
| 25,000 connected calls | 2 minutes | 50,000 | ₹5,00,000–₹6,00,000 |
These are planning examples, not a quote. Confirm your final commercial rate, taxes, call duration assumptions and campaign setup before launch.
The screenshot-worthy Navratri launch plan.
Use this as the operating sheet for a campaign that starts before Navratri and moves from preparation to urgency and then review.
| Date / stage | Concrete action | AI calling task | Measure |
|---|---|---|---|
| Oct 7 | Finalise the offer. | No mass calling yet. | Offer, expiry, eligibility. |
| Oct 8 | Clean the customer list. | Segment by customer type and language. | Valid numbers, duplicates, opt-outs. |
| Oct 9 | Approve scripts. | Test Hindi, Marathi, English/Hinglish flows. | Test-call quality. |
| Oct 10 | Run a pilot. | Call a small approved batch. | Connection, objections, opt-outs. |
| Oct 11 | Navratri begins. | Launch the main campaign. | Connected calls, interest. |
| Oct 12–13 | Follow up. | Retry eligible unanswered leads. | Callback requests. |
| Oct 14–15 | Qualify leads. | Ask interested customers for the next action. | Bookings, appointments. |
| Oct 16 | Start urgency phase. | Tell eligible customers the genuine remaining offer period. | Conversion to CTA. |
| Oct 17–18 | Run the last-call phase. | Contact only relevant, permitted leads. | Final bookings. |
| Oct 19 | Final Navratri day. | Send genuine last-day messaging where applicable. | Redemptions. |
| Oct 20 | Dussehra. | Run a separate campaign only if the offer continues. | Dussehra response. |
| Oct 21 | Review. | Stop the campaign and classify outcomes. | Cost, calls, conversions. |
| Oct 22+ | Sales follow-up. | Human team contacts qualified prospects. | Revenue and appointments. |
Verify your community-specific festival calendar and event timings before placing dates into a customer-facing script.
Lessons from real campaigns.
Hero MotoCorp
Its “Shubh Muhurat Saathi” festive campaign used personalised festive communications with customer names, nearby dealers and selected vehicles. Lesson: make the reason for the call specific.
Airtel
An AI voicebot deployment described by ORI used high-volume AI voice outreach for a time-sensitive retention process. Lesson: automation works best when timing and the next action are tightly defined.
Small-business takeaway
You do not need a huge campaign to apply the same principle: personalise the reason for the call, set one next action and automate only the repeatable part of the conversation.
Use this 30-second Navratri call.
Replace the placeholders and adjust the details to match your actual promotion. Keep the expiry date and offer conditions truthful.
AI Agent
“Namaste [Name], I’m calling from [Business]. We have a Navratri offer:
[Offer]. It is available until October 19. Would you like me to tell you the details?”
Customer
“Yes, what is the offer?”
AI Agent
“You can get [Offer details] when you [purchase/book/visit] by October 19.
Would you like us to reserve it for you or arrange a callback?”
Customer
“No, I’m not interested.”
AI Agent
“No problem, [Name]. Thank you for your time. We won’t trouble you about
this offer again. Have a good day.”
Troika Tech can run this type of flow as a managed AI calling campaign: the agent can handle the initial conversation, capture the customer's response and follow your callback or human-handoff rule.
Check the calling rules before launch.
Promotional voice calling in India is regulated. Your campaign setup, sender registration, templates, consent/preferences and telecom-provider arrangement can affect whether and how you can make commercial calls.
Do this before the first batch
- Confirm your sender and telecom setup.
- Check applicable TRAI commercial-communication requirements.
- Use only customer data you are permitted to use.
- Respect applicable consent and preference records.
- Define an immediate opt-out path.
- Verify current rules with your provider before launch.
TRAI's commercial-communication framework includes requirements relating to registered senders, content templates and customer consent. Regulatory requirements can change, so verify the current position before deployment.
You are ready when these six boxes are checked.
- The offer has one clear CTA and a genuine expiry date.
- Your customer list is cleaned, segmented and checked for applicable consent/preferences.
- Hindi, Marathi, English/Hinglish or other required scripts have been tested.
- The campaign has a defined retry, callback and opt-out rule.
- High-intent responses have a named person or team to receive them.
- You know your expected call duration and campaign budget before launch.
Questions people ask before launching.
It is a campaign in which an AI voice agent makes outbound calls to a defined customer or lead list and has a conversation about an offer, event or next action. Unlike a recorded blast, the agent can be designed to respond to common questions, capture intent and trigger a follow-up.
Yes, provided your calling platform supports the languages and the scripts are tested for the audience. Troika Tech supports 9+ Indian languages, so a Mumbai campaign can use different language flows instead of forcing every customer into English.
For planning, the market range specified for this guide is roughly ₹10–₹12 per minute, with actual pricing depending on the provider, call duration, volume and applicable taxes. A simple planning formula is: number of connected calls × average connected minutes × per-minute rate. Confirm the final commercial rate before launching.
There is no single useful number because capacity depends on the calling infrastructure, concurrency, campaign rules, approved calling windows and provider setup. For your campaign, plan around the number of contacts you need to reach each day and the number of follow-ups your sales team can actually handle.
Yes. The call can explain the event date, venue, ticket category and offer, then ask whether the customer wants to register or receive the next step. Keep event-specific facts in the script and update them if the organiser changes the venue, timing or ticket availability.
Commercial voice calling is regulated. TRAI states that commercial communication involves requirements around registered senders, headers, content templates and customer consent, and its current regulatory framework includes voice commercial communication. Unsolicited commercial communication can also be treated as spam or UCC. Check the current TRAI requirements and your telecom/provider setup before launching a promotional campaign.
Sharad Navratri begins on October 11, 2026, and the Maharashtra calendar places Durga Ashtami and Maha Navami on October 19, followed by Vijayadashami/Dussehra on October 20. Exact puja and observance details can vary by location, community and tradition, so verify the date and timing relevant to your event before putting them into a customer script.
Turn one offer into one test campaign.
Take your customer list, one Navratri offer, one expiry date and one CTA. Start with a small approved batch, check the responses, then scale only after the call flow and human handoff work. Troika Tech can provide the managed AI calling setup for the campaign.
Use the planner