Use the short festival window properly.
Shardiya Navratri 2026 begins on Sunday, October 11, with Vijayadashami on Tuesday, October 20. For a Mumbai business, that is a defined period to promote offers, confirm bookings, follow up with leads and fill remaining slots.
The same approach can work for a garment shop in Ahmedabad, a builder's sales office in Mumbai, or an Indian grocery in New Jersey. The offer changes, but the operating problem is similar: you have people to contact and limited time to reach them.
Calendar note: The festival dates above follow the 2026 calendar. Specific puja timings and observances can vary by location, tradition and community.
What the AI calling agent should do
Handle the repetitive first conversation: identify the customer, explain one offer, answer basic questions, record interest and pass high-intent callers to a person.
Segment it before calling.
Make the offer easy to understand.
Book, visit, order or speak to sales.
19 ways to use AI calling this Navratri.
Split your customer list into priority groups.
Put recent enquiries, past buyers, abandoned bookings and inactive customers into separate lists instead of calling everyone with one message.
Give each list one reason for the call.
Recent leads might get a booking call while past customers get a repeat-purchase offer. Keep each conversation focused.
Set a final-offer date before October 11.
If the discount ends on October 10, say so clearly. If it runs until October 20, keep that date consistent everywhere.
Prepare Hindi, Marathi, English or Hinglish versions.
Keep the offer, price, validity and next step identical across languages even when the wording changes.
Remove customers who should not receive promotional calls.
Check your customer preferences, consent and applicable telecom requirements before launching the campaign.
Call recent enquiries within the same day. AI calling can do this.
Ask one qualifying question and pass genuinely interested people to your team while the enquiry is still fresh.
Follow up on unfinished bookings. AI calling can do this.
Refer to the specific action they left incomplete instead of asking them to repeat the whole conversation.
Offer a specific slot instead of an open question. AI calling can do this.
“Friday evening or Saturday evening?” is easier to answer than “Would you like to visit us?”
Use AI calling for confirmation calls. AI calling can do this.
Repeat the appointment, event booking or store visit date and time and record the customer's response.
Trigger the next step after a positive call. AI calling can do this.
If someone asks for a catalogue, brochure or booking details, route the agreed follow-up into your existing workflow.
Transfer hot callers to a human. AI calling can do this.
Set a rule such as transferring anyone who says they want to book today or speak to sales.
Retry unanswered calls at planned intervals. AI calling can do this.
Create one or two sensible retry windows and stop after the agreed number of attempts.
Start your main campaign before October 11. AI calling can do this.
Use October 7–10 for early offers, advance bookings and customers who need more time to decide.
Change the message after Navratri begins. AI calling can do this.
Move from “Book your Navratri offer” to an action-led message about live availability or remaining slots.
Create stronger urgency for October 19. AI calling can do this.
Use a final-day message that matches your actual offer and customer community rather than inventing urgency.
Stop using a Navratri message after the offer expires. AI calling can do this.
Move to a Dussehra, post-festival or normal-sales message when your promotion ends.
Budget by connected conversation time. AI calling can do this.
A database of 10,000 contacts does not automatically mean 10,000 paid minutes. Duration matters.
Start with a 1,000-call test. AI calling can do this.
At ₹10–₹12 per minute, 1,000 one-minute connected calls would be about ₹10,000–₹12,000 before any applicable additional charges.
Track four numbers every day. AI calling can do this.
Track connected calls, completed conversations, interested customers and human transfers.
Match the call to what you actually sell.
Retail & Fashion
Call past customers about a Navratri collection, discount or store event. Ask whether they want catalogue details or a store visit.
Real Estate
Follow up with festive-season property enquiries, qualify budget and location preferences, then transfer serious buyers to sales.
Restaurants & Events
Promote Garba nights, festive dining or event packages. Confirm preferred dates, guest counts and booking intent.
Jewellery
Invite existing customers to a festive collection launch or appointment. Keep product and pricing claims precise.
Education
Follow up with parents or students who have already made an enquiry about a course, batch or festive admission offer.
Local Services
Use calls for appointment confirmations, seasonal packages and follow-ups where a customer has already shown interest.
For Mumbai, build the language flow around the customer.
Troika Tech supports 9+ Indian languages. For a Mumbai audience, test the actual conversation in the languages your customers use rather than assuming one language will fit every segment.
- Hindi opening for Hindi-first customer lists
- Marathi version for Marathi-speaking segments
- English version for English-first customers
- Hinglish wording where that matches your audience
- One consistent offer across all versions
- Human transfer when the customer is ready to act
Keep the campaign simple: list, call, qualify, transfer.
Segment
Separate recent leads, past customers and other eligible groups.
Call
Use one short script focused on one offer and one action.
Qualify
Capture interest, objections, preferred timing and basic details.
Transfer
Send high-intent customers to your sales or booking team.
Faster first contact
Use the AI agent for the repetitive first conversation instead of making every salesperson start from zero.
Consistent messaging
Keep the offer, expiry date and qualifying questions consistent across the campaign.
Human time where it matters
Let salespeople spend their time on callers who have shown a clear intention to buy or book.
The Mumbai Navratri calling calendar.
Use this as the operating sheet for a campaign starting the week before Navratri. Change the actions to match your own offer, inventory and sales cycle.
| Date / stage | Concrete action | Who to call | Call objective | What happens next |
|---|---|---|---|---|
| Oct 7 | Finalise offer and customer lists | Existing leads + past customers | Decide campaign segments | Upload clean lists |
| Oct 8 | Approve Hindi/Marathi/English/Hinglish script | Test group | Check wording, prices and FAQs | Record test calls |
| Oct 9 | Run a small test campaign | 50–100 suitable contacts | Check pickup, objections and transfers | Fix script |
| Oct 10 | Run pre-Navratri campaign | Warm leads | Drive advance bookings/orders | Transfer hot leads |
| Oct 11 | Navratri begins | Customers who have not converted | Announce live offer | Send requested details |
| Oct 12–14 | Follow up on interested callers | Warm leads | Move from interest to action | Book appointment/order |
| Oct 15–17 | Focus on remaining availability | Warm + recent leads | Fill specific slots | Human follow-up |
| Oct 18 | Push final weekend availability | High-intent leads | Create urgency without overcalling | Confirm bookings |
| Oct 19 | Final Navratri/Ashtami–Navami push | Unconverted warm leads | Close remaining opportunities | Transfer ready buyers |
| Oct 20 | Switch campaign message | Existing customers/leads | Dussehra or post-festival offer | End Navratri script |
| Oct 21 | Review campaign | All campaign records | Measure what worked | Keep best segments/scripts |
Budget by minutes, not by database size.
For planning, use ₹10–₹12 per minute as a working market range for this type of campaign. With per-second billing, the final cost depends on actual connected call duration and campaign setup.
| Example | Connected duration | At ₹10/min | At ₹12/min |
|---|---|---|---|
| 1,000 calls | 1 minute each | ₹10,000 | ₹12,000 |
| 5,000 calls | 1 minute each | ₹50,000 | ₹60,000 |
| 10,000 calls | 1 minute each | ₹1,00,000 | ₹1,20,000 |
These are planning examples, not a quotation. A 10,000-contact database does not necessarily produce 10,000 paid minutes. Connected duration, retries, transfers and the final setup affect actual usage. Applicable taxes or other charges should be checked separately.
| Factor | AI calling | Human telecalling |
|---|---|---|
| Initial repetitive calls | Yes | Yes |
| Consistent script | Yes | Depends on agent |
| Multiple Indian languages | Configured by campaign | Depends on team |
| Human negotiation | Transfer | Yes |
| Campaign reporting | Structured | Depends on process |
Lessons from Indian voice-AI adoption.
The examples below are broader voice-AI adoption examples, not claims that these companies ran the specific Mumbai Navratri campaign described here.
Physics Wallah
ElevenLabs has identified Physics Wallah among its Indian customers. The useful lesson for a smaller business is to treat voice as a customer-interaction channel with a defined purpose and next action.
Havells
Havells has also been identified as an ElevenLabs customer. The lesson is to build voice interactions around a real customer journey rather than one generic script.
Razorpay
Razorpay has been identified as an Indian customer using voice technology. For a smaller business, connect the call to a useful workflow such as a follow-up, appointment, lead record or human handoff.
Use this 30-second starting script.
Keep the first call short. Replace the placeholders with your actual business, offer and expiry date.
AI: “Hello, may I speak with [Name]? This is a quick call from [Business]. We have a Navratri offer running now: [Offer]. I wanted to check if you'd like the details.”
Customer: “What is the offer?”
AI: “Sure. [Give the offer in one sentence.] It is available until [date]. Would you like me to arrange a call from our team or help you with the booking?”
Customer: “No, not interested.”
AI: “No problem at all, [Name]. Thank you for your time. We won't keep you. Have a good day.”
Customer: “Yes, I'm interested.”
AI: “Great. I can connect you with our team now, or arrange a callback at a convenient time. Which would you prefer?”
Troika Tech can configure the AI calling flow to handle the initial conversation and transfer an interested caller to your team when live transfer is part of the campaign.
Six checks before you press start.
Questions business owners ask before launching.
Shardiya Navratri begins on Sunday, October 11, 2026. The nine-day festival period culminates around October 19, with Vijayadashami/Dussehra on Tuesday, October 20. Exact ritual observances can vary by region and community.
It can call recent leads, past customers and eligible promotional lists, explain a specific offer, answer basic questions, record interest and transfer ready customers to your team. The useful part is not simply making more calls; it is shortening the path from a call to a booking, visit, order or salesperson.
Yes. Troika Tech supports 9+ Indian languages, so you can design a campaign for the language your customer group is most comfortable using. Test the actual script before launch, especially for Mumbai customers who may switch between Marathi, Hindi and English during one conversation.
For planning purposes, use ₹10–₹12 per minute as a working range for this type of campaign. With per-second billing, a one-minute connected call at that range would cost about ₹10–₹12; actual campaign pricing depends on the final setup, call duration and usage.
It can automate repetitive outbound conversations at scale, subject to your calling setup, approved data and telecom requirements. Start with a controlled test rather than immediately sending the full database, then increase volume after checking the script, call outcomes and customer feedback.
Promotional voice calls are regulated. TRAI defines promotional voice calls separately from service calls, and commercial communications are subject to its telecom framework; consent and customer-preference requirements matter. Before launching, verify your data, calling number, registration and campaign setup against the current rules rather than assuming that an ordinary customer list can be called.
Yes. A campaign can be configured so that a caller who shows buying intent, asks for a salesperson or meets your qualification criteria is transferred to your team. This is especially useful during Navratri because the AI handles the repetitive first conversation while your staff spends time on customers who are ready to act.
Start with one offer, one segment and one action.
For Navratri 2026, the core festival window is October 11–19, followed by Vijayadashami on October 20. Pick one offer, one customer segment and one clear action. Test the script on a small batch, then scale what works.
If you want Troika Tech to run the calling workflow, the useful inputs are your campaign list, offer, preferred language and human-transfer rule. Troika Tech's fully managed AI calling can then be configured around that workflow, with live deployment typically planned within 3–7 days.
Review the call script