Turn survey calls into useful customer conversations.
For businesses, brand awareness research is often more useful when it connects directly to customer engagement. A structured AI calling workflow can introduce the survey, ask relevant questions, understand responses, capture information, and identify conversations that deserve follow-up.
Troika Tech combines AI calling with practical business automation. Its AI Calling Agents support inbound and outbound calls, customer information capture, CRM lead management, WhatsApp follow-ups, multilingual conversations, and human oversight.
What the AI caller does
The agent uses a custom greeting and configured conversation flow to communicate with customers or survey respondents. It can ask questions, respond to common queries, capture relevant details, and optionally transfer a call to a human team member.
Structured research
Keep survey conversations aligned with defined questions and business objectives.
Lead capture
Collect relevant information and push leads into the CRM automatically.
From survey requirements to deployed AI calling.
The workflow starts with the business objective and ends with a connected customer engagement process. The AI caller can be configured around the audience, questions, information requirements, and follow-up actions.
Define
Set survey goals, audience, questions, and information to collect.
Configure
Create greetings, conversation flows, FAQs, scripts, and response logic.
Call
Run inbound or outbound conversations with customers and respondents.
Follow Up
Capture information, update CRM records, route leads, and trigger actions.
Built for real customer conversations
AI calling can go beyond reading a fixed script. Troika Tech's agents can use personalised sales scripts, handle objections, route calls by intent, and adapt their speech speed. They can also understand Indian accents and use male or female voices with different personality styles.
Useful across industries with active customer engagement.
Brand awareness surveys can support businesses that need to understand recognition, interest, customer intent, or the source of enquiries. The same AI calling foundation can support related sales, support, and follow-up workflows.
Consumer and FMCG brands
Contact customers to understand whether they recognise a brand, product, campaign, or offering, while identifying conversations that may need follow-up.
Retail and e-commerce
Use automated calls for customer feedback, awareness checks, post-enquiry engagement, and re-engagement alongside common customer support workflows.
Education and coaching
Understand how prospective learners discovered an institution or course, then capture admission interest and support follow-up conversations.
Real estate businesses
Capture project interest, location, requirements, and timelines while supporting site-visit enquiries and follow-up engagement.
Automobile dealers
Use calling workflows to understand vehicle awareness and interest, while connecting conversations with test-drive and financing enquiries.
Service businesses
Conduct structured customer conversations, capture requirements, and route relevant enquiries to the appropriate business team.
Designed for multilingual and distributed markets.
Indian businesses often communicate with customers across multiple languages, regions, and channels. Troika Tech's AI agents support English, Hindi, Marathi, Gujarati, Tamil, Telugu, and Bengali for calling conversations, while its chat agents are described as supporting 30+ languages.
This makes automated customer conversations relevant for regional markets as well as wider audiences. Businesses can combine phone engagement with WhatsApp, website chat, Google enquiries, IndiaMART, JustDial, social media DMs, CRM lead capture, and calendar booking.
For SMEs, MSMEs, startups, and enterprises handling high-volume enquiries, automation can create a consistent process for initiating conversations and collecting information. Human teams can then focus on reviewing responses, acting on qualified opportunities, and making business decisions based on customer feedback.
Regional language engagement
Support customer conversations across several major Indian languages and understand Indian accents.
Distributed customer teams
Support customer engagement across markets with AI calling availability around the clock.
High-volume conversations
Handle many simultaneous calls while keeping the workflow connected to lead management.
Five practical advantages for survey and engagement workflows.
Consistent survey conversations
An AI caller can follow a defined conversation flow across a large volume of calls. This creates a more structured approach to asking questions and collecting customer information.
24/7 customer engagement
AI calling agents are available around the clock, allowing businesses to run conversations outside conventional team working hours.
Better lead and response capture
The agent can collect names, phone numbers, requirements, locations, timelines, and lead sources where relevant, then push leads into the CRM automatically.
Multilingual conversations
Businesses serving Indian regional markets can use supported Indian languages, while international teams can use English and other supported capabilities.
Connected follow-up
A survey conversation does not have to end with the call. Depending on the workflow, the agent can trigger WhatsApp actions, transfer calls, or route leads based on intent.
Human oversight
Teams can monitor agents, leads, and conversations through an AI-powered dashboard while retaining human involvement for decisions and actions that require it.
Connect awareness research with the wider customer journey.
A brand awareness survey can reveal more than whether a customer recognises a business. Depending on the questions and conversation flow, it can identify interest, requirements, purchase timelines, or opportunities for further engagement.
| Workflow area | AI calling capability | Business action |
|---|---|---|
| Survey outreach | ✓ Automated calls | Contact respondents with a structured conversation |
| Customer information | ✓ Data capture | Record relevant respondent and lead information |
| Intent handling | ✓ Smart routing | Route conversations according to intent |
| Lead management | ✓ CRM integration | Push leads into the CRM automatically |
| Follow-up | ✓ WhatsApp automation | Share relevant materials or continue engagement |
Where AI calling fits into modern customer research.
AI voice is becoming part of broader customer engagement
AI voice agents are increasingly relevant to businesses that need to manage customer conversations at scale. Rather than limiting automation to website chat, businesses can extend AI engagement to phone calls and connect voice interactions with other customer channels.
Brand awareness research is also increasingly connected to broader customer engagement. A survey response can reveal interest, intent, requirements, or a need for additional information, making it useful to connect survey workflows with CRM and follow-up processes.
Human oversight remains important when businesses use AI for customer-facing communication. Troika Tech combines automated agents with human oversight, allowing businesses to use AI for repetitive conversations while keeping teams involved in decisions and actions that require human attention.
Practical AI automation backed by human oversight.
AI Created. Human Perfected.
Troika Tech's approach combines AI-powered automation with human involvement. The company provides AI Chat Agents, AI Calling Agents, AI websites, WhatsApp and RCS messaging, smart digital marketing AI agents, and an AI-powered dashboard for monitoring agents, leads, and conversations.
Since 2012
Troika Tech has provided digital services and AI-powered business solutions since 2012.
Connected channels
Calling can connect with WhatsApp, website chat, CRM, enquiries, social DMs, and calendar workflows.
Digital and AI experience
Troika Tech has more than 14 years of experience in digital services and AI-powered business solutions.
Practical AI calling
Inbound and outbound calling supports greetings, FAQs, information sharing, lead capture, transfers, routing, and personalised scripts.
Connected communication
Calling workflows can connect with WhatsApp, CRM lead capture, websites, Google enquiries, IndiaMART, JustDial, and social DMs.
India and global relevance
Troika Tech operates across 47 cities in India and 9 countries and serves businesses across 40+ industries.
Visible AI operations
The AI-powered user dashboard provides real-time monitoring and management of agents, leads, and conversations.
Human perfected
Human oversight helps businesses retain control while AI handles repetitive customer-facing conversations.
Questions about AI automated survey callers.
An AI automated caller for brand awareness surveys is an AI-powered calling agent configured to conduct structured phone conversations with respondents. It can introduce the survey, ask questions, understand responses, capture relevant information, and support follow-up actions. Troika Tech's AI Calling Agents are designed for inbound and outbound conversations and can operate 24/7.
An AI calling agent follows a customised conversation flow based on the business requirements and survey objectives. It can use a custom greeting, ask questions, handle common responses and objections, capture customer details, and optionally transfer a call to a team member. Information can also be pushed into a CRM automatically for further action.
Consumer brands, FMCG companies, retail and e-commerce businesses, education providers, real estate companies, automobile dealers, healthcare organisations, manufacturing businesses, hospitality companies, logistics providers, and service businesses can use AI calling for structured customer conversations. The exact workflow can be adapted to the business objective, audience, and type of information being collected.
The main benefits include consistent calling workflows, 24/7 availability, support for multiple languages, automated lead data capture, and the ability to handle many simultaneous calls. AI calling can also support personalised scripts, objection handling, smart call routing by intent, CRM lead capture, and WhatsApp follow-ups when those actions are part of the configured workflow.
An AI automated caller can support outbound enquiries, missed-call follow-ups, cold-lead follow-ups, appointment confirmations, re-engagement campaigns, payment reminders, and customer conversations. For brand awareness surveys, it can also provide a structured way to contact respondents, ask predefined questions, capture responses, and route relevant outcomes to the business team.
Implementation starts with defining the business requirements, conversation flow, information to collect, and actions required after each interaction. Troika Tech provides quick setup and customisation, and its AI calling agents can be configured with business-specific greetings, product information, FAQs, sales scripts, and objection handling. Deployment timing depends on the scope and workflow being implemented.
Yes, AI calling can support businesses serving both Indian and international markets. Troika Tech's AI agents support several Indian languages, understand Indian accents, and can also conduct conversations in English, making the approach suitable for multilingual and geographically distributed customer engagement.
Troika Tech has provided digital services and AI-powered business solutions since 2012 and operates across India and international markets. Its AI Calling Agents support inbound and outbound calls, CRM lead capture, WhatsApp automation, multilingual conversations, and smart routing, while its approach combines AI automation with human oversight. The company's positioning, "AI Created. Human Perfected.", reflects this focus on practical automation with human involvement.
Make every survey conversation more useful.
An AI Automated Caller for Brand Awareness Surveys can help your business create structured, scalable customer conversations while connecting survey responses with lead capture and follow-up. Discuss your market, audience, and business objectives with Troika Tech to plan the right AI-powered calling workflow.
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